Lead AI Search and SEO initiatives at BMO, shaping enterprise processes, GEO practices, and brand visibility across AI platforms.

As Senior Manager on the Digital Acquisition team, you will expand AI Search capabilities through partnerships with Brand, Communications, Digital PR, and business teams. The work includes AI-driven search, reputation management, SEO data capabilities, and affiliate programs developed with performance marketing.

Key Responsibilities:

- Evolve digital PR and influencer marketing into GEO practices
- Integrate communications strategies with Brand and business priorities
- Develop creator, ratings, reviews, and content strategies
- Measure GEO and Earned Authority performance
- Maintain frameworks for citations, sentiment, and brand mentions

Requirements:

- Eight or more years in SEO, GEO, or AI search visibility
- Experience in PR, media relations, or influencer marketing
- Experience with SEO and search insights platforms
- Analytical capability using AI and measurement tools
- Crisis and reputational risk experience in complex environments

Bring AI Search, SEO, GEO measurement, and reputation expertise to BMO’s expanding Digital Acquisition function.

📌 Senior Manager AI Search Strategy (Toronto)
🏢 BMO
📍 Toronto