OpTalent is partnering with a growing technology-focusedorganization to recruit a

Demand Generation Manager

who will play a keyrole in driving brand awareness, generating qualified leads, and acceleratingsales pipeline growth.

This is an chance for a commercially minded, hands-onmarketer who understands how to turn digital marketing activity into measurablebusiness results. You will take ownership of demand generation from strategyand campaign development through execution, analysis, and optimization, workingclosely with Sales and business leadership to build a consistent, scalablesource of qualified opportunities.

The ideal candidate combines strong digital marketingexpertise with analytical thinking, creativity, and a clear understanding ofthe B2B sales funnel. You are comfortable managing multiple channels,interpreting performance data, and making informed decisions that improve leadquality, conversion rates, and return on marketing investment.

Key Responsibilities Demand Generation & Campaign Management

Developand execute integrated B2B demand generation campaigns across Google Ads,LinkedIn Ads, paid social, email marketing, display advertising, and otherrelevant digital channels.

Ownthe full campaign lifecycle, including strategy, audience targeting,messaging, budget management, execution, performance tracking, andoptimization.

Buildand manage campaign calendars aligned with business priorities, salesobjectives, and target customer segments.

Developand optimize landing pages, calls to action, forms, and conversion pathsto increase lead capture and campaign effectiveness.

Coordinatewith internal stakeholders and external partners to develop compellingcampaign content, creative assets,



and marketing materials.

Conductongoing A/B testing across creative, messaging, targeting, and landingpages to improve campaign performance and conversion rates.

Identifynew channels, tactics, and opportunities to expand reach and generatedemand within target markets.

Buildand optimize demand generation programs that consistently deliverqualified leads and sales opportunities.

Partnerclosely with Sales to define ideal customer profiles, target audiences,lead qualification criteria, and follow-up processes.

Developlead scoring, segmentation, and nurturing strategies that move prospectsthrough the buyer journey.

Designtargeted campaigns to re-engage dormant leads, nurture existing prospects,and improve conversion from initial engagement to sales opportunity.

Monitorlead quality and collaborate with Sales to identify gaps in the funnel andimprove lead-to-prospect conversion.

Establishclear processes for tracking marketing-generated leads, salesopportunities, and marketing-sourced pipeline.

Alignmarketing activities with commercial objectives to ensure campaignscontribute directly to business growth.

Website, SEO & Digital Performance

Manageand optimize website content, landing pages, calls to action, andconversion journeys to improve engagement and lead generation.





Developand implement SEO strategies that increase organic visibility, attractrelevant traffic, and generate qualified inbound leads.

Monitorwebsite analytics, traffic sources, user behavior, and conversionperformance to identify opportunities for improvement.

Identifycontent and keyword opportunities that support customer acquisition andstrengthen digital visibility.

Workwith internal stakeholders and external partners to improve the overalldigital experience and effectiveness of the company's online presence.

Analytics, Reporting & Optimization

Establishand monitor key performance indicators to evaluate the effectiveness ofdemand generation programs.

Trackand report on metrics including:

Marketing-qualifiedleads (MQLs) and sales-qualified leads (SQLs)

Lead-to-opportunityand MQL-to-SQL conversion rates

Costper lead (CPL) and cost per acquisition (CPA)

Campaignconversion rates and channel performance

Marketing-sourcedpipeline and revenue contribution

CampaignROI and return on marketing investment

Translatecampaign data into clear insights, recommendations, and actionableoptimization plans.

Provideregular performance reporting to business leadership and Sales,highlighting results, challenges, and opportunities.

Evaluatechannel effectiveness and allocate budgets toward the campaigns andtactics delivering the strongest results.

Continuouslyrefine marketing processes, reporting, and campaign strategies to improveefficiency, predictability, and overall performance.

Qualifications & Experience

4–6years of experience in B2B marketing, with a strong focus on demandgeneration, digital marketing, and lead generatio

📌 Full time (Courtice)
🏢 Optalent
📍 Courtice