Lead marketing investment governance at BDC, using portfolio management and performance measurement to connect resources with business impact. This hybrid role balances strategic planning and transformation. As Lead, Marketing Investment and Transformation Office, you will help shift BDC Marketing toward value creation and optimal resource allocation. You will partner strategically with the CMO and marketing leadership team. Your work will cover governance, capital allocation, scorecards, forecasting, transformation, and operational discipline. Key Responsibilities:





Define and operate the marketing portfolio governance model Prepare investment recommendations for the CMO and executives Develop scorecards and return on investment metrics Lead annual marketing planning and resource allocation Oversee marketing transformation initiatives and quarterly reviews Requirements:

Bachelor’s degree in a relevant discipline 10 to 15 years of relevant experience Experience in complex, matrix-based environments Executive governance and decision-document experience Robust analytical and bilingual communication skills Apply portfolio governance, analytical insight, and transformation leadership to strengthen BDC Marketing investment decisions and business results.

📌 Marketing Investment Portfolio Lead (Winnipeg)
🏢 BDC
📍 Winnipeg