Lead marketing measurement strategy in Toronto with advanced attribution, econometrics, and experimentation expertise at Plus Company Media. Shape recommendations for major brands. As Director, Insights & Measurement, you will own frameworks, model designs, and causal inference methodologies. You will guide Marketing Mix Models, Multi-Touch Attribution, and lift studies. The role emphasizes attribution methodology and experimental design, alongside client consulting, narrative strategy, and team mentorship. You will translate statistical outputs into strategic recommendations. Key Responsibilities:

Lead custom Marketing Mix Model and Multi-Touch Attribution design Combine econometric trends with digital attribution signals Architect randomized, matched-market,



and geo-lift experiments Translate statistical outputs into business recommendations Mentor media analysts and marketing scientists Requirements:

Six-plus years in marketing science, econometrics, or data science Three-plus years designing attribution models and incrementality experiments Expertise in advanced media analytics and causal inference Experience with a media agency, AdTech firm, or consultancy preferred Bring attribution, experimentation, and strategic storytelling expertise to Plus Company Media’s Toronto measurement leadership team.

📌 Director Marketing Measurement Toronto (Winnipeg)
🏢 Cossette Media
📍 Winnipeg