Drive B2B demand generation through digital campaigns, lead generation, and performance analysis for OpTalent’s technology-focused partner organization.

This Demand Generation Manager role suits a commercially minded marketer with four to six years of B2B marketing experience. You will manage campaign strategy, execution, optimization, and reporting across multiple channels. The position focuses on building qualified pipeline through measurable marketing activity.

Key Responsibilities:

- Develop integrated campaigns across Google Ads and LinkedIn Ads
- Manage targeting, messaging, budgets, execution, and optimization
- Build landing pages, calls to action, and conversion paths
- Partner with Sales on lead qualification and follow-up
- Report performance insights to leadership and Sales

Requirements:

- Four to six years of B2B marketing experience
- Hands-on experience with multi-channel digital campaigns
- Experience using CRM and marketing automation platforms
- Understanding of B2B funnels and pipeline development
- Ability to interpret data and improve performance

Apply demand generation, digital marketing, and analytics expertise to build measurable qualified pipeline and stronger sales opportunities.

📌 B Demand Generation Manager (Guelph)
🏢 Optalent
📍 Guelph