Marketing

81,600 - $115,200 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. We are seeking an Associate Marketing Manager who is a strategic thinker and problem solver with the ability to work in a fast paced environment.

This ideal individual will have a knowledge of key marketing concepts, strong interpersonal and communication skills. They will be able to help influence business strategy and develop and execute impactful marketing campaigns that align with the business goals.

CUSTOMER Gather, integrate and interpret existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefs

Translate marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe “RTB” or proof points).

Partner with offices of Sr level executives to drive marketing campaigns and communications

Create or contribute to an inspiring creative brief for media and creative agencies, evaluates creative campaigns and media strategies

Understand role of different media options and their impact on achieving marketing objectives, and oversee flawless execution of tactical media and creative plans

Lead/interface and contribute to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketing

Develop marketing strategies/plans; create a vision of market, channel, and segment potential, develop value propositions and proof points that further our competitive advantage, and translate business strategies into marketing plans

Tell our Story – effectively communicate the results and sell the value of marketing

Track and manage budget against plan, meeting all financial reporting requirements

Focus and define the problem to solve, engage resources across functional boundaries to gather data and insight, draw insight from data, making correlations and connections to deliver meaning from disparate sources of data

Use data combined with judgement and intuition to make recommendations

Utilize data to tell our story and make recommendations that are easy and concise

Prioritize and manage own workload to meet service level requirements for service and productivity

Ensure respective programs/policies/practices are well managed, meets business needs, complies with internal and external requirements, and aligns with goals

Protect the interests of the organization – identify and manage risks,



and ensure the prompt and thorough resolution of escalated non-standard, high risk issues

Conduct internal and external research projects; support the development/ delivery of presentations / communications to management or broader audience

Conduct meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs

Monitor service, productivity and assess efficiency levels within own function and implement continuous process / performance improvements as needed

Actively manage relationships within and across various business lines, corporate and/or control functions and ensure alignment with enterprise/regulatory standards

Keep abreast of emerging issues, trends, and evolving regulatory requirements and assess potential impacts

Maintain a culture of risk management and control, supported by effective processes in alignment with risk appetite

Participate fully as a member of the team, support a positive work environment that promotes service to the business, quality, innovation and teamwork and ensure timely communication of issues/ points of interest

Keep current on emerging trends/ developments and grow knowledge of the business, related tools and techniques

Participate in personal performance management and development activities, including cross training within own team

Keep others informed and up-to-date about the status / progress of projects and / or all relevant or useful information related to day-to-day activities

Act as a brand ambassador for your business area/function and the bank, both internally and/or externally

Marketing advisor for a business, typically leading or contributing on projects of moderate scope and complexity

Acts as a technical expert / lead integrating cross-function understanding within their own field of specialty; may manage team(s) of related specialists

Leads cross-functional teams or projects with significant resource requirements, risk and / or complexity

Independently manages end-to-end functional programs influences and gains alignment across increasingly senior stakeholders

Generally, reports to a Senior Manager or above

Undergraduate degree or relevant professional certifications, designations,



or equivalent required

Working knowledge of marketing strategies and a demonstrated ability to apply them.

Advanced knowledge of MS Office Suite, Microsoft SharePoint, and project management software such as Monday.TD Securities offers a wide range of capital markets products and services to corporate, government, and institutional clients who choose us for our innovation, execution, and experience. Our services include underwriting and distributing new issues, providing trusted advice and industry-leading insight, extending access to global markets, and delivering integrated transaction banking solutions. S. equities business and highly-diverse equity research franchise, while growing our strong, diversified investment bank.

Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals.

Total

Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.

Here at TD, we hire and develop the best.

Training & Onboarding We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

We do our best to communicate outcomes to all applicants by email or phone call.

Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

Language Requirement (Quebec Only)

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