Lead premium pet food growth at Open Farm through category strategy, P&L; ownership, and integrated go-to-market execution in a structured hybrid workplace.As Senior Brand Manager, you will own a category end to end, including portfolio direction, commercial economics, and channel plans. You will build frameworks, translate consumer insights into briefs, and align Sales, Creative, Retail Marketing, Social, Creators, and PR. The role partners closely with the Director of Brand Management on tentpoles and innovation.Key Responsibilities:
Monitor category growth, competition, channel opportunities, and share developmentOwn pet-parent and shopper insights for an assigned categoryManage revenue, margin, ROI, forecasts, and marketing investmentBuild portfolio strategy, price ladders,



pack roles, and assortmentsLead launches, post-launch learning, and cross-functional go-to-market plansRequirements:
Five-plus years in CPG or category managementHands-on P&L;, budget, and forecast ownership experienceExperience building category plans, PPA, or SKU analysesPrimary role in at least two launches or tentpolesFluency in syndicated data, Excel, commercial models, and AI capabilitiesBring commercial ownership, consumer curiosity, and cross-functional influence to Open Farm’s premium pet food category.
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📌 Senior Brand Manager Pet Food (Winnipeg)
🏢 Open Farm Pet
📍 Winnipeg