Staples B2B is looking for a highly strategic and commercially minded Senior Marketing Manager, Small & Medium Business (SMB) to lead the development and execution of marketing strategies to drive acquisition, retention, revenue growth and share of wallet across our key B2B divisions. This is a high-impact role at the intersection of strategy, planning, and execution — where you will transform merchant priorities, customer insights, and revenue objectives into omni-channel campaigns that resonate with business buyers. Lead the development and execution of the SMB marketing strategy, driving customer acquisition, retention, engagement, and share-of-wallet growth Develop differentiated value propositions and customer journeys for multiple SMB audience segments Develop annual campaign calendar for programs to drive overall business metrics in support of multiple key divisions Partner with merchandising teams across all categories to develop and execute integrated marketing strategies to drive awareness, demand and growth across the full Staples Business portfolio Lead cross-functional teams in developing scalable marketing programs that support both short-term business performance and long-term growth objectives Partner with Merchandising and Sales teams (directors, managers and specialists) to understand quarterly and monthly priorities.





Provide recommendations on go-to-market strategy; Develop strong relationships with key vendors and execute marketing programs that support new launches, promos and seasonal priorities in-line with Staples enterprise calendar. Build and analyze reports to provide visibility into marketing campaign results and measure campaign effectiveness, including outbound marketing metrics, lead distribution, opportunity stages, pipeline contribution, and ROI. Influence decision-making across all levels of the organization through robust business cases, insights, and strategic recommendations.

Post-secondary education with a focus in Marketing, Business or Communications ~8-10+ years prior experience in Marketing Strategy, Planning or Communications Role ~ Experience leading complex go to market initiatives across multiple channels and stakeholder groups ~ Excellent executive communication presentation and storytelling skills ~ Proven ability to navigate ambiguity and lead through organization change and transformation ~ Strong financial and analytical mindset with experience using data to drive decision making ~ Office environment – Hybrid, with 4 days onsite in Richmond Hill, subject to the hybrid policy. Health and Dental benefits Performance bonuses Please note, artificial intelligence may be used in certain stages to screen, assess, or select applicants, however, a human reviewer makes all final decisions. This posting is for an existing vacancy. #

📌 B, Senior Marketing Manager, Small and Medium Businesses (Richmond Hill)
🏢 Staples Canada
📍 Richmond Hill