Brand Manager - Emerging Brands - Maple, Ontario (Concord)

Brand Manager - Emerging Brands - Maple, Ontario (Concord)

23 Oct
|
Arla Group
|
Concord

23 Oct

Arla Group

Concord

Are you ready to own brands, drive growth, and take your brand marketing career to the next level?

Join Arla

Canada’s Marketing team as our Brand Manager – Emerging Brands. This is a unique opportunity for a marketer who is ready to move from supporting brands to owning them, leading some of our most exciting growth opportunities. You’ll have the chance to shape strategy, lead innovation, influence business decisions, and bring campaigns to life while working directly with senior leaders, cross‑functional partners, and global stakeholders.

If you’re looking for a role that offers meaningful ownership, visibility, and the opportunity to accelerate your marketing career, this could be your next step. In this role, you’ll own the strategic direction of the Puck brand in Canada while leading the marketing execution agenda for Arla Pro, our Foodservice business. Lead the development and execution of brand strategies, annual plans, innovation initiatives, and marketing campaigns for the Puck brand in Canada.

Own the end‑to‑end management of key brand initiatives, from identifying consumer and category opportunities through to execution and performance evaluation. Lead the execution of the annual marketing plan for Arla Pro, developing activation programs, customer‑facing materials, and go‑to‑market initiatives that support commercial growth. Manage agency partners and collaborate closely with Sales, Commercial Excellence, Finance, Operations, Insights, and external stakeholders.

Serve as the primary Canadian marketing contact for global Puck stakeholders. Monitor business performance, marketing effectiveness,



competitive activity, and market trends. Manage marketing budgets and investments to maximize impact and ROI.

Build compelling business cases and recommendations that influence decisions and support long‑term brand growth. You combine solid analytical thinking with creative problem‑solving, enjoy turning insights into action, and thrive in fast‑paced, collaborative environments. You bring a university degree in Marketing, Business, or a related field, along with 3‑5+ years of progressive brand management experience within a leading CPG or FMCG organization.

You’ve played an active role in developing and executing annual brand plans, innovation initiatives, and integrated marketing campaigns, and you understand how to connect marketing strategies to business performance. Comfortable working with syndicated data sources such as Nielsen, Circana, Kantar, or similar tools, you’re able to translate insights into clear recommendations and action plans. You thrive in dynamic environments where priorities evolve, enjoy finding opportunities where others see challenges, and are constantly looking for ways to improve performance. in determining the pay for the position,



we take into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

At Arla, we strive to unlock the highest potential in each other while working together to create the future of dairy. We push each other to keep our cooperative at the front‑line of the dairy industry, so we can create Good Growth and bring health and inspiration to the world, naturally. We do so much more than make some of the world’s favorite dairy products.

We give babies the best start in life, make the family dinner unforgettable and mornings worth getting up for. Every single one of us plays an important role and together we build and help establish our position as one of the largest dairy companies in the world. Shape the Future of Dairy Arla is a global leader in the dairy industry, committed to enabling good food choices that make life better, providing people with nourishment, while taking care at every step to ensure Arla is a choice they can feel good about.

Arla foods is committed to providing equal opportunities for all applicants and employees regardless of race, ancestry, place of origin, colour, ethnic or national origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences (for which a pardon has been granted), disability, marital or family status, or any other characteristic protected by law.

📌 Brand Manager - Emerging Brands - Maple, Ontario (Concord)
🏢 Arla Group
📍 Concord

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