At Open Farm we are transforming the way people feed their pets, with a focus on producing premium, healthy food and treats, all ethically sourced from farm-to-bowl.

Headquarteredin

Torontoand with teammembersacross the US, Open Farm is one of the fastest growing CPG companies in North America. We believe that the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doinggood for all animals and the setting. Open Farm is a premium pet food brand built on trust, transparency, and doing things the right way, always.

The Senior Brand

Manager is a commercial business owner who manages a category end to end: the category strategy, the P&L;, the portfolio and the go-to-market plans, working across distribution channels, Creative, Retail Marketing, Brand Marketing, Social, Creators and PR. Gather business and consumer insights so we can translate them into claims, positioning and product briefs that sharpen the work of each channel. P&L; and commercial ownership Manage the category P&L;: revenue, margin, activities ROI and marketing investment.

Support with building the forecasts and monitor performance weekly and monthly. Renovations), and identify and act on risks and opportunities early. Lead SKU and portfolio optimization, using sales, margin, velocity and complexity data to recommend what to add, change or exit.

Collaborate XFN across Sales, Innovation, E-com, Finance, Creative and Marketing. Define success metrics, track post-launch performance and bring learnings back into the category plan. Write clear, insight-led briefs for Marketing, Creative, Retail Marketing, Social, Creators and PR.

Make sure each channel team has the inputs, data and support to succeed, and bring channel feedback back into category decisions. Pet, food or premium consumer experience is preferred. ~ Experience building category plans, portfolio strategies, PPA or SKU analyses yourself,



and not only maintaining existing ones. ~ Analytical and curious: you go to the data first, ask why, and are fluent in syndicated data and Excel. Able to build commercial models.

A generalist who played on both sides of the brand – commercial and comms, who understands the role of the brand and how brand marketing works. Clear writer and presenter, comfortable with senior stakeholders.

Strong AI capabilities: able to build agents and automate analysis and workflows. Some who understands the role brand play in building the business and can lean on all brand fronts. You will own a business, work directly with senior leaders, and have room to grow as the function scales.

An opportunity to grow, develop, and thrive within a mission-driven, dynamic, and fast-growing company, alongside thoughtful and passionate individuals dedicated to their work and community Comprehensive healthcare coverage and RRSP plans with company match Great office culture (with lots of adorablepets!) where your pet interrupting video calls or in-person meeting is the norm Discounted food, apparel and insurance for your furry family members In addition to your PTO, we offer company-wide wellness days and personal days to support your wellbeing Volunteer days to give back to our community Open Farm may use AI tools to help organize and review applications efficiently. That’s why we’ve adopted a structured hybrid approach that allows you the benefit of a reduced commute while still building strong workplace relationships. Currently, all employees are expected to be in the office two days per week at minimum, with Tuesday and Thursday as our anchor days.

We Raise the Bar | We Open the Barn Doors | We Graze Lightly | We Are Customer Obsessed | We Are One Team | Win-Win Partnerships Open Farm values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Open Farm'srecruitment process should contact hr@openfarmpet.

📌 Brand Specialist - Full Time (Toronto)
🏢 Open Farm
📍 Toronto