TekStaff's Client has a current vacancy for a Business Analyst - IT

● Responsible for Requirement gathering and support Design, build and execute customer marketing offers/communications based on eligibility, analytics, decisioning logic and segmentations to help elevate our customer’s experiences across channels and move to a personalized 1:1 customer journey

● Apply Next Best Action design principles to build & test decision strategies/campaign eligibility using Pega application to execute and monitor marketing offers

● Document and implement business requirements to deliver key customer interactions across multiple channels

● Analyze and synthesize data around campaign presentment and customer responses to identify trends, deliver key insights and business recommendations around a customer-first approach to driving acquisition and engagement

● Act as liaison between analytics, marketing, product lines, technology, quality assurance, business stakeholders and channel partners

● Provide subject matter expertise on customer contact and support data validation activities





● Support production incident investigations and inquiries through our department help desk email

Must Have skills:

1. 5-7+ years of experience as a Technical Business Analyst
2. 2+ years’ experience with PEGA CDH Marketing Campaign Delivery
3. Experience with Pega Marketing/Pega Decision Manager/Customer Decision Hub (CDH) preferred
4. Experience with targeted leads/campaign execution and segmentation.
5. 4+ years’ experience working with large data sets and relational databases with advanced SQL skills

6. Recent experience with Python

Nice to have:

1. Familiarity with banking products
2. Experience with Google Cloud Platform
3. Previous experience with Data bricks.

TekStaff may use artificial intelligence (AI) tools as part of the applicant screening process. However, applications will also be reviewed by a member of our Recruitment team to ensure a fair and thorough assessment

📌 Business Analyst - IT (Toronto)
🏢 Tekstaff IT Solutions
📍 Toronto