LabX Media Group is a leading B2B science media company delivering award-winning editorial content, essential industry news, analysis, and insights for the scientific research and life science communities. We are seeking a detail-oriented and motivated Campaign Coordinator to join our eMarketing team! The primary responsibility of the Campaign Coordinator will be to support custom lead generation campaigns and admin tasks.

This role will include end-to-end management of lead generation campaigns, including uploading landing pages and creating custom forms, liaising with clients, sales teams, and writers, and ensuring accurate record-keeping in Trello and custom trackers for campaign status, goals, and email dates. Additionally, the Campaign Coordinator will support email marketing processes, including: email builds, list creation, A/B testing, workflows, and data analysis. Responsible for the building, monitoring, and maintenance of lead generation landing pages, including custom form creation.

Responsible for the email marketing promotion schedule of lead generation campaigns, including building and deployment of promotional emails. Responsible for the construction, deployment, and monitoring of E-Drip / workflow campaigns. Responsible for various other lead generation promotions including compendiums, multi-sponsored content as needed per campaign,



and additional promotional needs as required Coordinate with Paid Social Media teams to set up and execute campaigns as needed.

Responsible for monitoring and following up with external clients, Creative Writers and Design to ensure timelines are met for campaign goals. Responsible for communicating all updates on lead generation campaigns, including, but not limited to, launch timelines, materials required, changes needed, and analysis of current campaigns. Support with additional administrative tasks as required. 1+ years of experience working with email marketing. ~ Experience with marketing automation and CRM systems (e.g., Excellent communication skills to report results to stakeholders and work cross-functionally with multiple departments and multiple brands. ~ Industry Expertise: Familiarity with the digital publishing, lead generation campaigns, or science sectors is highly desirable.

Data Driven

Customer focused Effective communication skills LabX Media Group is an enthusiastic equal chance employer that values diversity, equity, and inclusion. Reasonable accommodation is available for qualified individuals with disabilities, upon request when contacted for an interview. Our hiring process does not involve the use of artificial intelligence (AI) for candidate screening or decision-making.

📌 Campaign Coordinator - Lead Generation (Barrie)
🏢 LabX Media Group
📍 Barrie