23 Oct
|
Craft and Crew
|
Calgary
23 Oct
Craft and Crew
Calgary
Serve as a key contact for clients, implementing and optimizing paid media strategies aligned with their organizational goals. Provide clients with insights into campaign performance, helping them understand opportunities and challenges to improve their return on investment. Manage the setup, ongoing management, and continuous optimization of paid campaigns across major digital advertising platforms.
Learn about and test new technologies and vendors to enhance campaign performance and add value for clients. Plan, build, manage, and optimize paid media campaigns on platforms including Google Ads, DV360, Bing, Facebook, LinkedIn, and Twitter. Measure and analyze campaign performance, preparing insightful reports that highlight outcomes, trends, and optimization recommendations.
Research and test new digital media platforms, partnerships, and tools to improve campaign effectiveness and performance. Support the QA process Support AI-based services and initiatives Support ancillary services with new and existing clients Collaborate with team members by sharing best practices in paid campaign execution and optimization.
2-3 years of hands-on experience managing and optimizing paid digital marketing campaigns. ~ Solid knowledge and experience with digital advertising platforms, including Google Ads, DV360, Bing, Facebook, Twitter, and LinkedIn. ~ Solid analytical skills and proficiency in campaign measurement, reporting, and optimization techniques. ~ Excellent client management and communication skills, able to translate complex digital media insights into clear, actionable strategies. ~ Proven track record of driving measurable results and campaign improvement through data-driven optimization. Bachelor’s degree in marketing, advertising, digital media, or related fields.
Agency or similar fast-paced digital marketing environment experience.
Certifications from leading digital marketing platforms, such as Google Ads, Meta, or DV360.
Experience implementing A/B testing and multi-channel optimization strategies. Craft&Crew; is a remote-first company, but we require all staff to attend certain annual events and meetings in person.
📌 Campaign Manager (virtual) (Calgary)
🏢 Craft and Crew
📍 Calgary