Job Responsibility:

Company Overview We are a dynamic multi-company organization seeking a versatile and tech-savvy Integrated Marketing Specialist to drive and support our marketing initiatives across three distinct business units. The ideal candidate will be a creative problem-solver with exceptional digital marketing skills and the ability to manage multiple projects simultaneously.

Position Summary Reporting directly to the CVO, the Integrated Marketing Specialist will be responsible for comprehensive marketing leadership, including strategic content creation, digital marketing execution, website management, cross-company marketing coordination, and multifaceted digital content production.

Key Responsibilities

Content Creation and Digital Marketing- Develop engaging blog content across multiple platforms- Create compelling social media posts for various channels- Design graphics and visual content using Canva- Produce, edit, and manage video content for YouTube and other digital channels- Script and shoot grass routes marketing videos- Edit videos using industry-standard software- Manage video content strategy and distribution- Optimize video content for different social media platforms- Maintain consistent brand voice and messaging across all content types- Develop and manage content calendars for multiple companies

Digital Marketing Execution - Manage and optimize Google Ads campaigns- Execute marketing strategies across Meta platforms- Implement comprehensive SEO best practices- Analyze and report on marketing performance metrics- Stay current with digital marketing trends and emerging technologies- Conduct keyword research and content optimization- Create, monitor and improve digital marketing metrics and KPIs

Web and Technical Management - Update and maintain WordPress websites- Ensure website content is current, engaging, and SEO-optimized- Manage basic website maintenance and updates- Implement AI-powered marketing tools and technologies- Perform technical SEO audits- Manage website performance and user experience optimization





Strategic Support - Coordinate marketing efforts across three companies- Attend and contribute to strategic planning meetings- Develop marketing reports and presentations- Identify opportunities for marketing innovation- Create comprehensive marketing strategies- Align marketing initiatives with overall business objectives

Required Qualifications - Bachelor's degree in Marketing, Communications, Digital Media, or related field- 3-5 years of comprehensive digital marketing experience- Proven track record of managing multiple marketing channels- Exceptional written and verbal communication skills- Proven ability to create and manage diverse content formats

Technical Proficiencies - Advanced skills in:* Website management* Google Ads platform* Meta Business Suite* SEO optimization techniques* Video editing software

Comprehensive Skill Requirements - Digital Marketing:* Social media strategy and management* Content marketing* Performance marketing* Digital advertising* Marketing analytics- Technical Skills:* Web content management* Marketing technology integration- Creative Skills:* Graphic design* Video production and editing* Copywriting* Creative content development

Preferred Skills - Experience with advanced AI marketing tools- Knowledge of emerging digital marketing technologies- Advanced marketing analytics and reporting skills- Video production and channel optimization expertise

Soft Skills - Exceptional organizational abilities- Proactive problem-solving mindset- Ability to work independently and as part of a team- Adaptability to fast-changing marketing landscapes- Strategic thinking- Excellent time management- Strong interpersonal communication

Job Types: Full-time, Permanent

Pay: $50,000.00-$95,000.00 per year

Additional pay:

- Bonus pay

Benefits:

- Casual dress
- Company events
- Flexible schedule
- In office parking

Flexible language requirement:

- French not required

Schedule:

- Monday to Friday

Experience:

- Digital marketing: 3 years (required)

Language:

- English (required)

Location:

- Sarnia, ON N7T 7H9 (required)

Work Location: In person

📌 Integrated Marketing Specialist (Sarnia)
🏢 DougLee Consulting
📍 Sarnia