Full Time

WELLSTAR, a majority-owned subsidiary of WELL Health Technologies Corp., is Canada's leading provider of healthcare-focused technology solutions. WELLSTAR’s comprehensive range of products and solutions are designed to streamline care delivery, integrate fragmented healthcare systems more seamlessly, reduce provider burnout, and improve patient healthcare experiences and outcomes.

As the VP of Product, you will lead our product strategy efforts for our product lines across the WELL ecosystem. You will be responsible for defining the product roadmap, ensuring alignment with business goals, and leading a cross-functional team to deliver exceptional products that meet the needs of our customers.

You have deep knowledge of EMR systems, healthcare workflows, and regulatory requirements. You understand what good looks like in healthcare software -- and you raise the bar to match it.

The customer instinct.

You gather feedback, conduct research, and ensure customer pain points drive product decisions, not the other way around.

The technical fluency.

You understand AI technologies, software development processes, and agile methodologies. You translate complex technical concepts into transparent, actionable direction.

You bring teams together and keep product development on time and on target.

You have a genuine affinity for clean, intuitive UX. You don't ship mediocre, and you don't accept it from others.

You champion WELL's product with conviction, to customers, partners, and internally, and you set the tone for everyone around you.

WELLSTAR is a leading healthcare technology company dedicated to reshaping healthcare through digital enablement. We provide a comprehensive, holistic solution for healthcare providers across Canada, with over 40% of practitioners currently using our products and services. Our solutions serve primary care physicians, specialist physicians, health systems,



and public sector organizations through a complete suite of solutions, including billing and practice management systems, electronic medical records (EMRs), digital health applications, and digital health network solutions.

As a majority-owned subsidiary of WELL Health, WELLSTAR continues to drive innovation and transformation in the Canadian healthcare landscape, reducing administrative burden and empowering providers to deliver better patient outcomes through advanced technology solutions.

Identify market opportunities and define product positioning.

Executive Leadership and Advocacy:

Drive a culture of excellence and ambition across the organization, advocating for the product with customers, partners, investors, and industry stakeholders. Set a high bar for performance and continuously push the team to identify bold opportunities that differentiate WELLSTAR in the market.

UI/UX Design and Improvement:

Champion user-centered design principles and ensure the EMR products deliver exceptional user experiences. Conduct user research, gather feedback, and analyze data to identify areas for improvement and innovation in UI/UX. Roadmap Development:

Create and maintain a comprehensive product roadmap across multiple product lines that outlines short-term and long-term product goals. Customer Focus:

Act as the voice of the customer by gathering and analyzing feedback, conducting market research, and staying abreast of industry trends. Ensure that customer needs and pain points are addressed in the product development process.

Collaborate with engineering, operations,



professional services and sales to ensure seamless product development and launch. Product Development:

Ensure rigorous testing, quality assurance, and compliance with regulatory standards.

Maintain a deep understanding of EMR systems, interoperability standards, and regulatory requirements across multiple product lines and multiple geographies. Performance Metrics:

Define and track key performance indicators (KPIs) to measure product success. Use data-driven insights to make informed decisions and drive continuous improvement.

Bachelor's degree in computer science, Business, Healthcare Administration, or a related field.

10+ years of product management experience, with at least 5 years in a leadership role within the healthcare software industry.

In-depth understanding of EMR systems, healthcare workflows, and regulatory requirements is highly desirable.

Passion for understanding customer needs and delivering products that exceed expectations. Experience with user-centered design and usability testing.

Familiarity with software development processes, agile methodologies, and project management tools.

Ability to understand complex technical and business concepts and translate them into easily understandable and persuasive content.

At WELL, we are committed to fair and equitable compensation and aim to provide a competitive salary that reflects the value and expertise of the successful candidate.

We welcome and celebrate the diversity of applicants and team members across ability, race, gender identity, sexual orientation, and lived experience. This recruitment process uses automated tools, including artificial intelligence, to help review applications. Qualified human decision-makers review these results and make all final hiring decisions.

This recognition reflects our commitment to building a workplace culture rooted in trust, inclusivity, and employee well‑being.

📌 Head of Product W/M | Full Time (Toronto)
🏢 WELL Health Technologies Corp. (TSX: WELL)
📍 Toronto