With a legacy of over 90 years, we continue to grow and strengthen our presence in the 7 countries where we operate, with more than 100 units and representation of leading brands in our business areas.
Every day, we strive to meet market needs with excellent solutions, equipment, and services — and we believe we have the best talent to deliver on those expectations.

We are looking for a Sales Manager to join our Sales team in Ontario.
To drive equipment sales and sales revenue while leading, coaching, hiring, and retaining a strong team of industry sales professionals. Responsible for delivery of equipment, ensuring the proper health and safety protocols are followed, ensuring a positive customer experience, and ensure branches meet and exceeds customer experience.
Recruit, hire, train, coach, and mentor sales team members to have an effective and effective team.
Help develop monthly, quarterly, annual sales quotas for Territory Managers and maintain the sales process with the goal of maintaining market awareness through CAR (Competitive Activity Reports – lost sales) and daily TM Call Reports – To ensure that we have something that is measurable for the purposes of budgeting, forecasting, gauging TM activity, and to maintain TM accountability.
Ensuring all sales employees have the tools & support they require to work efficiently and effectively.
Maintaining and building customer relationships during equipment handovers and to ensure a safe and positive customer delivery experience.
Communicating with clients so they are aware who to call and contact for after sales inquiries and services.
Ensuring all TM’s have market awareness top of mind and achieving market share goals as agreed for the
long-term success of the company and the manufacturer.
Implement sales initiatives by developing field sales action plans and reviewing sales performance.
Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing




Complete sales operation requirements by scheduling and assigning sales team members and following up
Assisting in the resolution of customer disputes/concerns in order to ensure customer satisfaction, clarify
Regularly scheduled customer visits with Territory Managers – To ensure TM’s are following Nors
protocols, evaluate their performance and training, help establish new and maintain current customer
relationships along with ensuring a positive customer experience with Territory Managers, respective
branches, and sales management.
Working closely with product support (service and parts departments) to ensure efficient and effective
delivery of equipment and a positive customer experience.
Evolve & refine the customer experience, strategy, process, and tactics to improve overall sales
performance.
Reporting to upper management on a regular basis so they are aware of sales performance, customer
Review and approve all sales and rentals of equipment and attachments - To ensure all the details are
Help and train TM’s and provide support when dealing with challenging customers and overcoming customer
objections/obstacles to the sale.
Be the lead with all financing organizations including VFS and any other lenders.
Creative and outside of the box thinking
Basic understanding of heavy equipment

EDUCATION/TRAINING:

- 5 years sales and management experience or previously parts and service manager
- 5 years in heavy equipment, or related field preferred.

It is our expectation that all Nors Employees will conduct their work in a safe manner, abide by all Nors safety policies and report all hazardous conditions and unsafe work procedures. In addition, Nors employees will be required to report any and all incidences/accidents/near misses according to company policies
Nors is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. Nors will accommodate people with disabilities during the recruitment and assessment processes. If accommodation is requested, Nors will consult with the applicant and arrange for the provision of suitable accommodation that considers the applicant’s needs.
#

📌 Customer Service Manager - Sales and Service (Mississauga)
🏢 Grupo NORS
📍 Mississauga