Reports To: Vice President, Marketing

Business Unit: Toromont CAT

Marketing & Communications

Full Time, Permanent

The listed base salary is just one component of our total rewards package, and performance-based or discretionary bonuses may be available.

The Manager, Sales Enablement is responsible for improving the effectiveness, productivity, and performance of Toromont CAT's sales organization through training, tools, content, processes, and performance insights. Working closely with Sales, Marketing, Technology, and Operations teams, this role ensures sales professionals are equipped to drive profitable growth and deliver exceptional customer experiences. This position also leads the adoption of digital and AI-enabled solutions that improve sales efficiency, customer engagement, and business performance.

Sales Enablement Strategy (20%)

Develop and execute the sales enablement strategy aligned with business objectives.

Identify sales capability gaps and implement improvement initiatives.

Training & Development (20%)

Lead onboarding and ongoing development programs for sales teams.

Support sales leaders with coaching tools, resources, and enablement programs.

Content & Tools Management (20%)

Oversee sales content, playbooks, presentations, and enablement resources.

Ensure sales teams have access to effective and current tools and materials.

Support adoption of CRM, learning, and AI-enabled technologies.

Sales Process & Technology Enablement (20%)

Standardize and optimize sales processes and methodologies.

Enhance pipeline management, forecasting, and sales productivity.

Analytics & Performance Improvement (10%)

Measure the effectiveness of enablement programs using key performance metrics.





Provide insights and recommendations to improve sales results and customer outcomes.

Collaborate with Sales, Marketing, Operations, and Technology teams.

Lead change management initiatives that support business growth and operational excellence.

Bachelor's degree in Business, Marketing, Communications, Digital Strategy, or a related field.

Relevant certifications in sales enablement, AI, digital transformation, or leadership are considered assets.

6-8 years of experience in sales enablement, sales operations, sales leadership, or a related discipline.

- Experience implementing training, technology adoption, or commercial improvement initiatives
- Customer Focus
- Leadership & Coaching
- Data-Driven Decision Making
- Change Management
- Digital & AI Enablement
- Increased sales productivity and effectiveness

Improved adoption of sales processes and tools

Improved forecasting and pipeline quality

Increased win rates and customer engagement

Successful implementation of digital and AI-enabled solutions

With over 4,000 employees and 56 locations from Manitoba to Newfoundland, Toromont Cat has a proven track record, industry knowledge, dealership infrastructure, and service mindset to ensure our Construction, Mining, and Power Generation customers succeed. At Toromont Cat, work is built around people's strengths, our products, technology and an outstanding customer experience and through our solid partnership with Caterpillar ™,Toromont Cat takes care of our employees who take care of our customers! Artificial Intelligence (AI)

Please note that our hiring processes involve the use of artificial intelligence (AI) tools to assist with screening, assessing, or selecting candidates;

📌 Sales Manager & Director (full time) (Vaughan)
🏢 TCAT Div of Toromont Industries
📍 Vaughan