Marketing
Account Strategist
Full Time
Blacksmith Agency is scaling its Marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B, and technical verticals. We are looking for an Account Strategist who can own strategy, performance, and client-facing leadership across paid search, paid social, SEO, and conversion optimization.
You will join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps, and ensure that client campaigns deliver measurable outcomes.
This is a senior role that blends analytical depth, strong communication, and execution oversight.
Lead strategy for all PPC and SEO clients across multiple industries.
Join sales calls with AEs to validate scope, pitch technical recommendations, and help close deals.
Translate complex marketing recommendations into simple, transparent explanations for executives.
Performance Ownership
Own client performance across Google Ads, Meta, Microsoft, and organic search channels.
Audit existing PPC campaigns, keyword strategies, bidding structures,



landing pages, and CRO opportunities.
Oversee technical SEO, on page SEO, link building, programmatic pages, and AI driven content strategies.
Coordinate priorities with the Marketing PM to keep timelines and client expectations aligned.
Present monthly and quarterly performance summaries to clients.
4 to 7 years experience in PPC, SEO, or multi channel full funnel strategy.
Demonstrated ability to oversee execution teams and manage deliverable quality.
Strong analytical skills and the ability to diagnose performance issues quickly.
Agency experience managing multiple clients at once.
Experience with AI SEO, programmatic SEO, technical SEO audits, and CRO.
People who can simplify complex marketing ideas for clients.
People who enjoy building rather than inheriting polished systems.
All marketing performance and strategy across PPC and SEO
Oversight of SEO specialists and PPC contractors

📌 Digital Marketing Specialist (Full-Time) (Canada)
🏢 Blacksmith Agency
📍 Canada