Lead compliant omnichannel campaigns from Burlington with expertise in direct-to-consumer marketing, digital channels, and consumer insights. The flexible role requires office attendance at least 50% monthly.

Reporting to the Director, Consumer/Patient Experience, this Manager supports consumer strategy development and localization across assigned brands. You will translate Integrated Customer Plans into campaigns spanning digital, social media, search, CRM, email, retail media, and traditional channels. The work combines campaign execution, agency coordination, measurement, and optimization for Canadian consumers.

Key Responsibilities

Localize consumer segments, journeys, messaging frameworks, and campaign tactics

Manage campaigns from creative briefing through deployment and review

Coordinate agencies, media partners, vendors, and internal omnichannel teams

Monitor performance,



conduct A/B testing, and identify optimization opportunities

Develop compliant business cases and test-and-learn initiatives

Requirements

Bachelor's degree in marketing, business, communications, life sciences, or related discipline

Three to five plus years of CPG or direct-to-consumer marketing experience

Experience executing, measuring, and optimizing omnichannel campaigns

Solid project, agency, stakeholder management, and communication skills

Knowledge of Canadian pharmaceutical regulations strongly preferred

Apply consumer insights, digital measurement, and omnichannel expertise to advance compliant marketing across Canadian brands from Burlington.

📌 Consumer Experience Marketing Manager (Winnipeg)
🏢 Boehringer Ingelheim
📍 Winnipeg