Good Design Isn’t The Goal.

Great Results Are: You know how to build brands people remember, lead creative teams people want to be part of, and turn big marketing ideas into work that gets noticed and gets results.

If you’re excited by the idea of setting the creative standard across a fast-growing health and wellness brand, you might just be the Creative Director we’re looking for.

The good news? You’ll define what great looks like, make sure the team understands it, and keep every campaign, launch, website, ad, and brand asset moving in the same direction.

Leading and developing a team of designers and creative specialists. You’ll review work, give clear direction, challenge weak ideas, and help strong creatives become even better.

Making the creative process better. If briefs are unclear, feedback is messy, or projects are getting stuck in revision hell, you’ll fix the system instead of just working around it.

Using performance data to improve the work. You’ll look at what gets attention, what converts, and what falls flat, then use those lessons to guide the team’s next round of advert creatives.

Building the team for where the business is going next. That means identifying skill gaps, planning future hires, developing career paths, and making sure the right people are working on the right things.

Helping the team use AI intelligently. You’ll show designers where AI can speed up ideation, production, and workflows, without letting it replace taste, originality, or creative judgment.

10+ years in design or creative, with 7+ years leading creative teams. You’ve been around long enough to know the difference between a good idea, a pretty idea, and an idea that actually moves a business.

A proven track record leading multidisciplinary creative teams. Designers, editors, media producers, copywriters...



you know how to get different creative brains working toward one clear vision.

The ability to set creative direction, not just critique creative. You can take a business goal, customer insight, or product launch and turn it into a clear creative strategy the whole team can execute against.

Strong commercial instincts. You understand audiences, positioning, funnels, paid media, conversion, and e-commerce.

Experience leading big, complicated creative initiatives. Product launches, integrated campaigns, brand evolutions, new markets... you’ve been the person keeping the idea strong while dozens of moving parts threaten to pull it apart.

The confidence to influence senior stakeholders.

Experience building excellent creative teams. You know how to hire well, spot skill gaps, develop people, plan resources, and build a team that gets stronger as the business grows.

A knack for fixing broken creative processes. Slow approvals, muddy briefs, revision hell, unclear ownership... you don’t just complain about these things. You know how to use new tools to help creative teams think faster, explore further, and produce more efficiently without sacrificing taste or originality.

Qualities That Make You An Ideal Teammate

At AlgaeCal we’re going to insist that you have these 3 qualities:

The truth is, if you don’t have these qualities you won’t last long at AlgaeCal.

Flexible Stat

Holidays with the option to bank days for later use

Casual dress code

Incredible dog friendly, Yaletown office one block from SkyTrain

Professional Development: You’ll get the opportunity to attend professional development conferences or workshops that will enhance your skills, expand your network, and drive your career forward with our support! And of course, we’ll cover your fees, accommodation, travel, meals, and any related materials or resources.

📌 Creative Director (eCommerce) (Winnipeg)
🏢 AlgaeCal
📍 Winnipeg