Burly Boyz Moving is hiring a Senior Paid Media Specialist to own our paid advertising across Google, Meta, and new channels as we expand. You'll take over the work our outside agency does today, audit what we're running, and bring down what we pay for each lead and booked move. We're a Canadian moving company running local and long-distance moves across Alberta, British Columbia, and Ontario.

Paid media is our largest growth lever, at roughly $1M+ a year in spend across multiple cities. This is a hands-on senior role: you run the accounts yourself, and you set the plan for how they improve. You'll own paid acquisition end to end, from the first click to a booked move in our CRM.

Campaign Management

Search, Performance Max, YouTube and Brand across 10+ city and service campaigns (local, long-distance, interprovincial). Run Meta (Facebook and Instagram) Ads, and grow it from a small share of spend into a real second channel. Launch campaigns in new cities and service areas as we open them: market research, geo-targeting, budgets, landing pages, and tracking, built from day one to hit our cost-per-booking targets.

Test and launch new channels as we expand, such as Microsoft Ads, TikTok, and ChatGPT ads. Audit and Improve Audit every account in your first month: structure, wasted spend, search terms, quality score, impression share lost to rank, and conversion setup. Raise return on ad spend in every market.

Take over our paid landing pages (lp.burlyboyzmoving.com): building, editing, A/B testing, and fixing them. Keep forms, UTMs, and click IDs (gclid, fbclid) passing into CRM correctly on every page. Google tag, Meta pixel and Conversions API, and offline conversion uploads from Salesforce back to Google and Meta.

Keep the automations behind those uploads running,



and catch silent failures. Send a weekly performance report by city and campaign: spend, leads, cost per lead, booked jobs, cost per booking and ROAS. Work with our SEO and digital media teammates so paid, organic, and Google Business Profile support each other.

Work with sales on lead quality, so we optimize for booked moves, not just form fills. By day 90, you'll fully own our paid media and have cut wasted spend. # Days 1 to 30: take over and audit. Get access to every account, landing page, and automation, and learn how each one works.

Deliver a written audit with the top 10 fixes ranked by dollar impact. # Days 31 to 60: fix the foundation. Clean up tracking and offline conversions, cut the waste the audit found, and restructure the weakest campaigns. Ship the first landing page tests. # Shift budget toward the markets with the best cost per booking.

Tracking health 5+ years managing paid media hands-on, with at least $500K a year in spend under your direct management. ~ Expert in Google Ads: Search, Performance Max, bidding strategies, conversion goals, and offline conversion imports. A track record of auditing an account and lowering cost per acquisition.

Experience building and testing landing pages, and comfort with basic HTML/CSS, a page builder, or both. ~ Solid tracking skills: Google Tag Manager, GA4, UTMs and click IDs, and how they pass into a CRM. ~ Comfortable in spreadsheets and data, and able to tell the story behind the numbers in plain language.

Experience with Claude, Meta, and other AI tools for analysis, ad copy, reporting, or automation. Salesforce experience, especially lead and prospect attribution. Lead generation for a local or multi-location service business (moving, home services, trades).

📌 Creative Specialist - Full-time (Alberta)
🏢 Burly Boyz Moving]
📍 Alberta