Lead paid social creative strategy for SPC in Vaughan or Toronto, combining performance analysis with high-converting content direction.
As Creative Strategist, you will own creative direction across Meta, TikTok, Instagram, YouTube, and organic social channels. You will connect analytics with production, identify viral hooks, and write creative briefs. The role also includes managing student creators, micro-influencers, and in-house production to support audience growth, app installs, and membership conversions.
Key Responsibilities: Build weekly and monthly creative brief cadences
Own testing roadmaps and evaluate creative performance metrics
Translate growth data into iterative creative revisions
Manage student creators and micro-influencer operations
Direct short-form production from concept through final edit
Requirements: Three to five-plus years in creative or content strategy
Fluency in Hook Rate, Hold Rate, CTR, CVR, and CPA
Experience managing external creators or UGC networks
Hands-on short-form video editing experience
Active adoption of up-to-date AI creative platforms
Bring creative testing, creator management, and short-form production expertise to SPC’s performance-driven content engine.