CRM strategy and customer data leadership drive direct-to-consumer growth from Scenic Group Canada’s Vancouver-based marketing team. Build stronger journeys across luxury travel brands.

As CRM & Customer Growth Manager, you will shape lifecycle marketing for Scenic Luxury Cruises & Tours and Emerald Cruises Canada. The work spans HubSpot, automation, personalization, segmentation, and lead conversion. Reporting to the Director of Marketing, you will partner with Marketing, Sales, Commercial, Digital, Analytics, and Global CRM teams to improve customer value.

Key Responsibilities

Lead CRM and customer lifecycle strategy across acquisition and retention

Grow qualified databases through digital and partnership channels

Map journeys from lead acquisition through repeat purchase

Develop segmentation, personalization,



and automated nurture programs

Build reporting, testing, and customer data governance frameworks

Requirements

Seven-plus years in CRM, lifecycle marketing, or related disciplines

Experience with HubSpot, Salesforce Marketing Cloud, Marketo, or similar

Proven lifecycle strategy results across multiple customer stages

Robust analytical, stakeholder management, and presentation skills

Experience with segmentation, personalization, lead nurturing, and scoring

Lead measurable CRM growth through HubSpot, customer intelligence, automation, and lifecycle marketing for Scenic Group Canada.

📌 CRM Customer Growth Manager Vancouver (Winnipeg)
🏢 Scenic Tours Europe
📍 Winnipeg