CRM & Lifecycle Marketing Specialist - Growth Marketing

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world.

At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

CRM runs the whole span: reaching brands who haven't heard from us yet, getting the ones who sign up live and spending, helping them spend better once they are, and winning them back when they stop. Your job is to help build and optimize that machine. You'll own your slice of it alongside our CRM lead, and grow your scope as the platform does.

Engagement and performance. SMS, LinkedIn, direct mail and event-driven outreach are all in play. The data and logic layer. Segmentation, triggers and suppression, and the flow between our data platform, Salesforce and HubSpot — understood well enough to fix at source.

You write it, design it, and ship it yourself. You go after the opportunities that move the number, not the ones that are easiest to ship. Comfortable building the logic, not just the copy — segmentation, triggers, branching, suppression.

Hands-on with AI — Claude or Cursor to write, design and build, and you check the output before it ships.

Technical enough to answer your own questions: HubSpot, Salesforce, SQL, PostHog. 2–4 years in lifecycle and CRM marketing. Superset, Trino or similar big data tooling. AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Depending on the position offered, equity,



and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.

Equity eligible Paid Holidays: 10 paid holidays per year AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at To support an effective and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates.

For government reporting purposes, we ask candidates to respond to the below self-identification survey.As set forth in AppLovin’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.

📌 CRM & Lifecycle Marketing Specialist - Growth Marketing (Toronto)
🏢 AppLovin
📍 Toronto