The CRM Ops Specialist is the operational backbone of the CRM team. This role owns the creation, configuration, QA, and flawless execution of all bonuses, campaigns, and promotional mechanics for the whole CRM team.

You will translate the CRM Managers' strategy into fully functional, error-free experiences for players. You ensure everything works smoothly and consistently.

If you are detail-oriented, process-driven, and thrive in a quick-paced environment where precision matters, this role is for you.

Key Responsibilities Create, configure, and QA all campaigns end-to-end.

Ensure correct targeting, eligibility, limits, and payout logic, as defined in the brief

Own the setup for promotions across all verticals.

Run the final technical check before campaigns go live and flag anything that can't be executed as briefed.

Campaign Execution & Quality Assurance Execute campaigns cross the CRM team, working from a shared, prioritized queue

Set up all promo pages, pop-ups, banners, and landing pages across verticals

Execute multi-step campaigns, including pre-launch, launch, and lifecycle promotions

Handle operational tasks and CX communication.

Serve as the operational point of contact for all CRM activities.





Troubleshoot technical issues and coordinate fixes with Product & Tech

Cross-Functional Collaboration Work closely with CRM Managers to bring their campaigns to life

Collaborate with Product on feature activation, user journeys, and internal tool usability

Support BI with accurate promo tagging and tracking

Documentation & Process Ownership Maintain internal documentation, SOPs, and promo playbooks

Ensure all campaign workflows follow operational best practices

Proactively identify where automation, AI, or tools can improve efficiency

Requirements 2+ years in CRM operations or campaign execution

CRM or marketing automation experience (Braze, Optimove, Customer.io)

Fluent with AI beyond the chat box: agents, automations, real prompt craft

Strong communication skills, with the ability to collaborate with CRM, Product, Tech, BI, and Creative

Strong attention to detail with a zero-error mindset

Highly organized, structured, and process-driven

Comfortable working across multiple products and markets

Ability to thrive in a fast-paced environment with tight deadlines

Nice to Have Experience in iGaming

Understanding of casino promo mechanics, eligibility rules, and player reward systems

📌 CRM Operations Specialist (Vancouver)
🏢 Punt
📍 Vancouver