RxPx is an award-winning global digital health technology platform that helps doctors, patients and caregivers more easily manage complex conditions and specialty therapies. The platform is used by the world’s leading pharmaceutical manufacturers and life sciences organizations to greatly improve patient safety, adherence, outcomes and ease HCP workload as related to specialty therapies.

Our No Patient Alone mission unites a passionate, smart, dedicated team of developers, designers, data scientists, health professionals and business leaders. As a PE-backed company, with substantial success, awards and customer roster in place, you will be joining a seasoned team well-respected for its thought leadership and consultative approach to building long-term partnerships within the pharmaceutical, life sciences and healthcare ecosystem.

The Role RxPx is seeking a Demand Marketing Manager to drive pipeline growth and market awareness for our digital health solutions within the life sciences industry.

This role will own end-to-end demand generation programs, including digital campaigns, paid acquisition, website conversion optimization, and marketing automation programs that generate qualified leads for the commercial team.

The ideal candidate is data-driven, hands‑on, and comfortable operating across the full demand funnel — from awareness to sales‑qualified opportunities.

This role is open to candidates in Canada.

Key Responsibilities Demand Generation Strategy Develop and execute integrated demand generation strategies targeting pharmaceutical, biotech, and healthcare organizations





Create campaigns to drive qualified pipeline for enterprise sales

Define target audience segments (pharma brand teams, patient support program leaders, digital health teams)

Digital Campaigns &

- Paid Media Plan and execute multi‑channel acquisition campaigns including:

LinkedIn Ads

Google Ads

Retargeting campaigns

Sponsored content

Webinars and virtual events

Optimize campaigns to improve: Marketing‑qualified leads (MQLs)

Website &

- Conversion Optimization Work directly within the website CMS to improve marketing performance.

Responsibilities include

Creating and updating campaign landing pages

Improving conversion rates

Running A/B tests on messaging and CTAs

Collaborating with product and content teams to improve messaging

Manage nurture campaigns in marketing automation platforms (HubSpot)

Build automated workflows that guide prospects through the buyer journey

Implement lead scoring and lifecycle stages

Content‑Driven Campaigns Partner with content and product marketing to launch campaigns such as:

Industry webinars

Thought leadership reports

Conference campaigns

Analytics &

- Reporting Track and report on marketing performance including:

Campaign ROI

Conversion rates across the funnel

Use insights to continuously optimize marketing performance.





Cross‑Functional Collaboration Work closely with:

Sales &

- Business Development

Product Marketing

Customer Success

Leadership

Ensure alignment between marketing initiatives and revenue goals.

Qualifications Required

5+ years in demand generation, growth marketing, or digital marketing

Experience in B2B SaaS, healthcare, or life sciences marketing

Hands‑on experience managing LinkedIn and Google Ads campaigns

Experience managing website (WordPress) CMS and landing pages

Solid analytical and performance marketing skills

Experience with CRM (HubSpot) and marketing automation platforms

Nice to Have: Experience marketing to pharmaceutical companies or healthcare organizations

Familiarity with healthcare compliance and privacy environments

Experience with account‑based marketing (ABM)

Key Success Metrics: Success in this role will be measured by: Marketing‑sourced pipeline

Number of qualified leads generated

Conversion rates across the funnel

Campaign ROI

Why Join RxPx Work at the forefront of digital health innovation

Help improve outcomes for patients worldwide

Join a mission‑driven company with a global footprint

Collaborate with teams passionate about transforming healthcare

As the Demand Marketing Manager at RxPx, you would essentially own digital pipeline generation by running campaigns, managing paid ads, optimizing the website for conversion, and supporting the sales team with qualified leads.

Generous vacation and perks

Work Location: Remote

Build HCP trust in your therapeutic brands.

📌 Demand Marketing Manager (Winnipeg)
🏢 RxPx
📍 Winnipeg