23 Oct
|
Armanino (Canada), ULC
|
Vancouver
23 Oct
Armanino (Canada), ULC
Vancouver
The Opportunity Armanino is proud to be among the top 20 Largest Accounting and Consulting Firms in the Nation and one of the Best Places to Work. We have a community of resources that are ready and willing to support your ideas, build your skills and expand your professional network. We want to help you achieve growth by giving you access to a network of smart and supportive people, willing to listen to your ideas.
Piccadilly is an international, multidisciplinary agency that integrates strategy, storytelling creative execution and digital delivery to achieve extraordinary results. And we seek team members and leaders who share that same commitment of inclusion and accountability. We are seeking a highly analytical and experienced full-time Digital Marketing Specialist to manage, execute, and optimize our programmatic advertising campaigns across various Demand-Side Platforms (DSPs).
End-to-End Campaign Ownership: Plan, set up, execute, and manage programmatic campaigns (Display, Video, Audio, CTV, Native) with deep experience in The Trade Desk. Daily monitoring of campaign performance, sophisticated bid strategy management, pacing, budget allocation, and continuous optimization based on defined KPIs (e.g., Audience Strategy: Develop and implement advanced audience targeting strategies, leveraging 1st, 2nd, and 3rd party data segments, retargeting pools, and lookalike modeling. Negotiate and manage Private Marketplace (PMP) and Guaranteed Deal IDs with publishers to secure high-quality inventory.
Creative & Trafficking: Collaborate with creative and ad operations teams to ensure assets are correctly sized, tracked, and trafficked according to platform specifications.
Performance Analysis: Conduct deep-dive analysis of campaign data to identify trends, opportunities, and risks. Prepare and present detailed performance reports, outlining key takeaways, optimizations made, and recommendations for future strategy to the wider team and leadership.
Testing:
Design and execute rigorous A/B testing across various variables (audiences, creative, landing pages, bidding tactics) to continually improve performance.
Market Leadership: Stay current with the rapidly evolving programmatic landscape, including changes in data privacy (e.g., Stack Optimization: Proactively evaluate and recommend new technologies, partners, and inventory sources to enhance campaign performance and efficiency. Bachelor’s degree in Marketing, Business, Mathematics, Economics, or a related quantitative field. Solid quantitative and analytical skills with expertise in marketing attribution models and a deep understanding of standard media metrics (CPM, CPC, eCPA, ROAS).
Working knowledge of ad serving (e.g., Campaign Manager 360), tag management systems, and data visualization tools (e.g., Tableau, Google Data Studio) is highly desirable. Demonstrated ability to articulate complex programmatic strategies to non-technical stakeholders. Armanino LLP is a licensed independent CPA firm that provides attest services, and Armanino Advisory LLC and its subsidiary entities provide tax, advisory, and business consulting services.
Armanino
Advisory LLC and its subsidiary entities are not licensed CPA firms. Armanino provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Armanino complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Armanino expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. In addition, Talent Acquisition is the sole point of contact, and contacting others in our organization without Talent Acquisition’s knowledge will result in termination of contract.
For Vancouver residents, the compensation range for this position: $Eligible employees at certain levels can participate in a discretionary long-term financial incentive plan, subject to plan participation rules. Medical, dental, vision 4 weeks PTO plan and paid sick time Flexible work arrangements RRSP company contribution Wellness program Generous parental leave 12 paid holidays For positions based in San Francisco, consistent with the SF Fair Chance Ordinance, an arrest and conviction record will not automatically disqualify a qualified applicant from consideration. For Individuals who would be working within the City of Los Angeles, Armanino will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
To view our Consumer Notice at Collection for job applicants, please visit: ~ Medical ~ dental ~ Flexible work arrangements ~ Generous parental leave ~12 paid holidays We are a tight-knit team of experts with backgrounds in design, PR, crisis management, content services, advertising, video production, digital media and more. Our people are the biggest asset we have in advancing the ball for our clients. #
📌 Digital Marketing Specialist (HubSpot required!) (Vancouver)
🏢 Armanino (Canada), ULC
📍 Vancouver