Marketing Create and publish content via CMS Ensure brand consistency, accessibility, and SEO Collaborate with QA and marketing for approvals Reviews content for grammar, tone, and compliance Ensures stakeholder feedback is incorporated before publishing Consults on marketing solutions delivered across BMO's digital properties that meet the goals and objectives of the assigned portfolio and deliver the intended customer experience. Leverages analytics to identify high-impact opportunities to improve customer engagement, conversion rates, customer retention and revenue as well as optimize the user experience across multiple technologies and properties such as web, mobile, and tablet applications. Works with a variety of stakeholders and initiatives to design, implement and measure performance of campaigns and programs.

Provides advice and guidance to assigned business/group on implementation of solutions; may include campaign planning, content and creative development, monitoring/optimization and campaign reporting. Collaborates with product, marketing, agency teams and channels teams to deliver on business objectives. Gathers and formats data into regular and ad-hoc reports, and dashboards.

Analyzes data and information to provide customer behavior and campaign related insights and recommendations. Monitors compliance with policy, brand standards and design system standards, escalates as required. Monitors and tracks campaign performance and addresses any issues.





Documents and maintain operational procedures and processes relating to digital marketing methodologies and campaigns. Typically between 3 - 5 years of relevant experience and post-secondary degree in related field of study or an equivalent combination of education and experience. Pursuing or completed post-secondary degree in business, marketing or communications related discipline.

Knowledge and understanding of search engine marketing/optimization, digital sales funnels and conversion optimization. Knowledge of digital and mobile technologies. Salaries for part-time roles will be pro-rated based on number of hours regularly worked.

BMO Financial Group's total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. It calls on us to create lasting, positive change for our customers, our communities and our people.

We strive to help you make an impact from day one - for yourself and our customers. We'll support you with the tools and resources you need to reach current milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we'll help you gain valuable experience, and broaden your skillset.

Accommodations are available on request for candidates taking part in all aspects of the selection process.

📌 Digital Marketing Specialist (HubSpot required!) (Toronto)
🏢 BMO
📍 Toronto