Digital Transformation Manager (DTM) - Western Region Yes - This posting is for an existing vacancy within the organization and is open to new applications. (AI Disclosure

As part of the application process, Artificial Intelligence will be used in the hiring process for this role

This means the successful candidate is expected to report to the Calgary office of General Motors, or the equivalent of in-person collaboration (dealer visits, events, agency meetings etc.) three days/week.

The Digital Transformation Manager (DTM) - Western Region role will support, from start to finish, the effective Dealer onboarding process of a variety of digital tools and services. The goal is to optimize the dealer's digital performance, deliver strategic digital consulting, analytic reporting and establish a premium online customer experience. DTMs will partner with the District Managers, Sales within their region, functioning as their digital subject matter expert.

A critical aspect of this position is to have regular face to face dealership contacts, as such regular travel within the assigned region is required and the incumbent will utilize a company assigned vehicle.

The ideal candidate is digitally savvy, has had some exposure to automotive dealer operations/retailing, is a solid relationship builder and can develop/execute a digital plan to help dealers optimize their online presence and processes.

Reporting to the Dealer Digital Solution Manager, the core responsibilities of the DTM are: DDS Manager directly within the Digital Innovation team who is responsible for the Dealer Digital Solution Program for our dealer network





Champion onboarding processes for various digital products and services from kickoff to completion and post-launch support including but not limited to:

Provide guidance and training to the dealer network on best practices to drive web traffic to their sites and increase sales conversion rates through effective lead actioning.

Curate and host quarterly dealer digital best practices training workshops to assist dealers in optimizing their digital showroom.

Effectively communicate and assist dealers on the importance of actioning digital leads in a timely manner to drive sales results and increase YOY key digital KPIs.

Participate in joint dealer contacts with district managers in their region.

Level 1 Support for the new products and services offered via our Dealer Digital Solution program (GMCGI, web site of choice, Digital Advertising, Digital Retail, etc).

Effectively manage dealer support related activities: intake, track, resolve or elevate dealer support cases.

Stay current with training activities on newly developed GM systems and services.

Communication and reporting to VSM stakeholders, field & dealers

5 years of sales, marketing & technology experience (multi-discipline, field, corporate)

District Manager/field experience interfacing with automotive dealers preferred

Proven track record of driving positive change in sales, service, marketing or CX fields

Comfortable working with data, analytics and developing reporting

Strong presentation skills - ability to create and deliver effective business briefings

Customer Experience focused initiatives

Strong Project management capabilities

Education and Training: Successful completion of a Post-secondary education , Bachelors Degree preferred

Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and a #

📌 Digital Transformation Manager (DTM) - Western Region (Calgary)
🏢 General Motors
📍 Calgary