The Digital Analytics Manager will play a critical role in enterprise-wide Global Digital Storefront initiatives, joining Manulife’s Global Digital Marketing to drive the successful implementation and continuous evolution of the organization’s digital strategy across consumer markets. This role partners closely with digital marketing teams, product leaders, and business stakeholders to deliver insightful reporting, advanced analysis, and data-driven recommendations that inform strategic and tactical decision-making. This position requires a highly motivated analytics leader with a strong passion for digital data and optimization.

The Digital Analytics

Manager will be responsible for collecting, analyzing, and interpreting complex digital data, synthesizing results into clear, actionable insights that improve business outcomes. Leveraging an increasingly mature digital analytics ecosystem, the incumbent will analyze user behavior across major Manulife digital properties to measure performance, identify opportunities, and continuously optimize customer experiences. Through strong analytical, communication, and problem-solving skills, this role will influence digital strategy, enhance performance, and help elevate the effectiveness of enterprise digital initiatives.

Position

Responsibilities - Own the end‑to‑end reporting and insights strategy for the Global Digital Storefront, ensuring consistent, scalable, and accurate measurement across regions, brands, and digital properties.

- Design, build, and maintain standardized measurement plan and self‑serve dashboards and reports that track Storefront performance, including acquisition, engagement, conversion, retention, and customer journey metrics.
- Translate complex digital data into actionable, business‑focused insights that support decision‑making across Marketing, Product, Technology, and senior leadership.
- Define and operationalize key performance indicators (KPIs) aligned to Storefront business objectives, ensuring ongoing relevance as the platform and digital strategy evolve.
- Provide regular performance readouts and deep‑dive analyses that highlight trends, risks, opportunities, and optimization recommendations for Storefront initiatives.
- Enable stakeholders to self‑serve insights by establishing robust reporting frameworks, documentation, and analytics best practices within Adobe Analytics and related platforms.
- Partner with Product Owners and squad teams to embed reporting requirements into epics and user stories, ensuring measurement is built into Storefront features by design.
- Monitor data quality and consistency across Storefront reporting, working closely with tagging and engineering teams to resolve tracking gaps or discrepancies.
- Support continuous optimization by clearly measuring the impact of enhancements, experiments,



and releases across the Global Digital Storefront ecosystem.

Required Qualifications - Minimum 5 years’ experience working with advanced digital analytics platforms such as Adobe Analytics, Analysis Workspace, Adobe Target, Audience Manager, Real‑Time CDP, Adobe Experience Platform, or similar enterprise tools.

- 2+ years of business analysis experience in large organizations with multiple functions and/or business units.
- Data management and visualization experience (Power BI or Tableau, SQL, R).
- Experience measuring digital performance, including mobile analytics.
- Advanced proficiency with Databricks, including SQL, PySpark, Delta Lake, Workflows, Unity Catalog) and PowerBI.
- Hands‑on Python for data science: pandas/numpy/scikit‑learn/statsmodels/PySpark; MLflow for experiment tracking and model registry; CI/CD and testing.
- Expertise in experimentation design, attribution methodologies, incrementality, measurement, MMM, CLV and privacy aware analytics in regulated industries.
- Analytical rigor and systems thinking across data, measurement and modeling layers.
- Analytics engineering, and Python modeling.
- Strong data storytelling, insight synthesis, and executive‑ready communication.
- Stakeholder influence and change management, especially across marketing, digital engineers, and MarTech.
- Deep experimentation mindset, measurement discipline and ROI orientation.
- Demonstrated ownership, bias for action, and comfort with ambiguity.

Preferred Qualifications - Analytics experience in an agile project environment is a plus.

When you join our team:

- We’ll empower you to learn and grow the career you want.
- We’ll recognize and support you in a flexible setting where well‑being and inclusion are more than just words.
- As part of our global team, we’ll support you in shaping the future you want to see. The role being advertised is an existing vacancy. マニュライフとジョン・ハンコックについて マニュライフ・ファイナンシャル・コーポレーションは、「あなたの未来に、わかりやすさを」を提供する、国際的な大手金融サービスプロバイダーです。当社について詳しくは、 https://www.manulife.co.jp/lをご覧ください。 マニュライフは機会均等を是とする雇用主です マニュライフ/ジョン・ハンコックでは、多様性を受け入れます。私たちは、サービス提供先であるお客さまと同様に、多様な人材を引きつけ、育成し、定着させ、文化や個人の力を受け入れる包括的な職場環境を促進するよう努めています。当社は公正な採用、定着、昇進、報酬に努めています。当社のすべての慣行およびプログラムは、人種、祖先、出身地、肌の色、民族的出自、市民権、宗教または宗教的信念、信条、性別（妊娠および妊 雇用への平等なアクセスを提供するために、障壁を取り除くことが当社の優先事項です。人事担当者は、応募者が応募プロセス中に合理的配慮を要求する場合に協力します。配慮要求のプロセス中に共有されるすべての情報は、適用される法律およびマニュライフ/ジョン・ハンコックのポリシーに準拠した方法で保存および使用されます。申請プロセスにおいて合理的配慮を要求するには、[email protected]までご連絡をお願い Referenced Salary Location Toronto, Ontario Working Arrangement ハイブリッド勤務 Salary range is expected to be between $92,900.00 CAD - $142,900.00 CAD Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. Manulife offers eligible employees a wide array of customizable perks, including health, dental, mental health, vision, short- and long-term disability, life and AD&D; insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions. We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

📌 Director, Digital Storefront Performance & Insights (Toronto)
🏢 Manulife
📍 Toronto