Are you passionate about helping people live their healthiest lives? The Director, Fitness is accountable for the strategic growth, operational excellence, financial performance, and client experience of Medcan's Fitness business across all locations. This role owns the Fitness P&L; and is responsible for developing and executing the strategy to grow revenue, profitability, utilization, retention, and engagement across personal training, fitness and annual health assessments, group programming, digital fitness offerings, and future fitness-related products and services.

The Director will lead Fitness operations, team performance, program innovation, and capacity planning while ensuring an exceptional member experience. Success in this role requires close partnership with Product, Growth, Marketing, Digital, Clinical, and Operations leaders to position Fitness as a key component of Medcan's prevention and longevity strategy.

Develop and execute a multi-year Fitness strategy that supports Medcan's growth objectives and enhances member health outcomes.

Identify opportunities to expand Fitness offerings through new services, technology, wearables, assessments, digital solutions, and creative programming.

Provide operational and commercial input into product roadmaps and business cases for new fitness products, services, equipment, and partnerships.

Stay current on emerging trends in fitness, recovery, longevity, performance optimization, and health technology to continuously evolve the Fitness business.

Establish and track key performance indicators across revenue, utilization, client outcomes, retention, satisfaction, and profitability.

Own delivery of annual revenue, profitability, utilization, and growth objectives for the Fitness business.

Lead Fitness operations across all Medcan locations, ensuring consistent service delivery and operational excellence.

Oversee the Fitness leadership team,



including Fitness Managers, Team Leads, Personal Trainers, Exercise Physiologists, and related providers.

Partner with Provider Experience and Scheduling teams to optimize staffing models, provider utilization, and capacity planning.

Manage equipment lifecycle planning, facility requirements, vendor relationships, and capital investment recommendations.

Monitor service performance and implement continuous improvement initiatives to improve client satisfaction, productivity, and profitability.

Champion an exceptional end-to-end fitness experience for members and clients.

Develop strategies to improve fitness engagement, retention, program adherence, and long-term client outcomes.

Partner with Membership, Assessments, and Clinical teams to increase integration of Fitness services into broader client care journeys.

Commercial Growth Accountabilities Partner with Marketing, Membership, and Sales teams to drive awareness, acquisition, conversion, and retention of Fitness clients.

Identify new revenue streams through digital products, wearables, corporate wellness programs, coaching services, and strategic partnerships.

Analyze business performance and market trends to identify growth opportunities and risks.

Build business cases for investments that enhance client outcomes and financial performance.

Lead, coach, and develop a high-performing Fitness team and leadership structure.

Establish clear performance expectations and accountability measures across the business.





Build a culture focused on client service, innovation, collaboration, and continuous improvement.

Bachelor's degree in Kinesiology, Exercise Science, Health Sciences, Business, or a related field.

Master's degree considered an asset.

Minimum 8-10 years of progressive leadership experience in fitness, wellness, healthcare, or multi-site service operations.

Strong understanding of fitness operations, programming, utilization management, and service delivery.

Strong analytical, financial, and strategic planning skills.

Experience leveraging technology, wearables, digital platforms, and data-driven insights to enhance client engagement and business performance.

Position Pay Range $117,979.00 - $162,220.75 CAD annually Pay will be determined based on an analysis of the selected candidate's experience and qualifications within the role's compensation grade. Medcan's compensation ranges are determined by a combination of required qualifications and skills, market value, and internal equity. The above range pertains solely to the base compensation and is not inclusive of additional compensation details such as perks, benefits, and potential bonuses or incentives.

Diversity, Equity and Accessibility Medcan is dedicated to equity, diversity and inclusion. We strive to ensure all stakeholders have a fair opportunity to participate in our community. Medcan uses artificial intelligence (AI) tools to support the screening and assessment of applicants for opportunities as part of a fair, transparent, and inclusive process.

Our team includes physicians, clinicians, allied health, administrative and corporate professionals that are passionate about supporting individuals, families and employers to live well, for live. Medcan's head office is located at 150 York Street in downtown Toronto, with additional locations across Ontario.

📌 Director, Fitness & Performance (Toronto)
🏢 Medcan Health Management
📍 Toronto