As our new Director, Audience Strategy, you will take on blended agency + client-facing role that incorporates business consulting, analytical depth, and cross-functional leadership.

Serving as a trusted advisor, you will connect client priorities to the right data capabilities (1P, 2P, 3P), technology, and strategy, to help drive measurable business outcomes.

Using your technical expertise and analytics skills you will support a talented team of analysts on segment creation, activation, manage operational issues, and collaborate on the development of new tools that improve the efficiency and effectiveness of our processes.

This position requires strong strategic thinking, relationship building and management, presentation, critical thinking, and problem‑solving skills.

Advise senior stakeholders using data‑driven insights across audience strategy, testing, and optimization.

Translate complex signals and technical concepts into clear, actionable recommendations that build confidence with clients, partners, and internal leaders

Support development of client‑facing deliverables including segment specifications, activation guides, and performance reports

Evolve and manage client data partnerships to ensure our audience offering stays ahead of customer needs

Manage audience infrastructure including segment uploads, match rate optimization, and troubleshooting activation issues across DSPs, social platforms, and other endpoints

Support audience modeling projects including clustering, lookalike modeling, propensity scoring, and behavioral segmentation in partnership with Advanced Analytics team

Contribute to internal training materials and knowledge sharing sessions

Provide technical guidance to junior team members and media planners on audience capabilities and data requirements

Pilot new tools, techniques,



and data sources to expand team capabilities

Document learnings and contribute to internal process improvements

Explore applications of AI/ML for audience development under senior guidance

7+ years of experience in audience strategy, data strategy, programmatic media, or marketing analytics within agency, brand, or martech environments

Demonstrated ability to independently execute complex audience projects from data analysis through activation

Direct hands‑on experience building audience segments and managing campaign activation across multiple platforms

Proven ability to communicate technical concepts clearly to non‑technical stakeholders

Strong bias toward action with attention to detail and quality

Ability to manage multiple concurrent projects with competing priorities

Understanding of the Canadian data partner ecosystem

Technical Capabilities Working knowledge of SQL with ability to debug queries for data extraction, transformation, and segmentation

Working knowledge of statistical analysis and modeling techniques (clustering, regression, propensity models)

Familiarity with programmatic buying, DSPs, DMPs, CDPs, and ad serving technologies

Exposure to Python or R is an asset

Experience with data clean rooms and privacy‑enhancing technologies is a plus

University degree in Marketing, Statistics, Data Science, Business Analytics, or related quantitative field

Advanced degree (MBA, MS)



is an asset but not required

Hybrid work environment with flexibility for remote work

Occasional evening or weekend work during peak campaign periods

Some travel may be required for client meetings or industry events

We are currently hiring for this role and reviewing applications on an ongoing basis.

Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four‑day long weekends, half‑day summer Fridays, and meeting‑free Friday afternoons year‑round.

A flexible hybrid work model that works for you.

A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.

A chance to be part of and grow within a global network of agencies.

The chance to contribute to our company culture by joining one of our many community‑based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan‑Asian Network, and Rainbow Lounge.

Omnicom is an equal prospect employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager.

We will process your personal data in accordance with our Recruitment Privacy Notice.

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