Who you are

- PLG and growth leadership: A track record as a Senior Product Manager or Director with growth and commercial revenue responsibilities at a developer-focused, SaaS, or cloud platform company driven primarily by a PLG model

- Strategic judgment: Ability to turn complex developer platform capabilities into intuitive self-service user experiences that drive explicit, measurable business value

- Cross-functional execution: A record of leading cross-functional growth initiatives across Marketing, Product Management, and Engineering

- Data-driven approach: Hands-on depth in growth analytics, conversion funnels, freemium-to-paid activation, and retention

- Developer and AI fluency: Practical understanding of modern developer workflows, cloud infrastructure, and how AI-assisted development tools are reshaping user expectations

- Dual-funnel experience: Running both self-serve funnels (PLG) and enterprise sales handoffs (PLS)

- Platform background: Cloud infrastructure, PaaS, DevOps, or developer platforms

- Global scale: Scaling product-led revenue across remote-first, international teams

- We know that a great hire won’t meet every requirement that we’ve outlined. If you can see yourself elevating the team, we want to hear your story. Few of us would be here had we not taken a chance

What the job involves

- As Director, PLG, you’ll lead the strategy, execution, and commercial success of Upsun’s product-led revenue engine. Upsun is expanding its portfolio with Upsun Dispatch, a strategic new offer that joins Upsun Cloud, and this role will turn that expansion into measurable growth

- Reporting directly to the Chief Marketing Officer, you will own the revenue target for product-led experiences, building a scalable engine across developer recruitment, freemium conversion, and customer retention

- Working at the intersection of Marketing, Product Management, and Engineering,



you will bridge technical platform capabilities with market-driven execution to scale Upsun’s global footprint

- Own product-led revenue: Be accountable for ARR from self-serve experiences, from first signup through conversion, expansion, and retention

- Drive growth goals: Build and execute PLG programs to achieve clear top-line ARR milestones and hit aggressive user acquisition targets with specific focus in Europe and North America

- Connect growth and product: Partner closely with the Head of Growth (Marketing), Head of User Acquisition and Conversion (Marketing)

- And Upsun Dispatch Product Managers (Product/Engineering) to translate product strategy into measurable customer and business outcomes

- Optimize the funnel: Define in-product monetization levers, optimize self-service funnels, and partner with Sales to refine Product-Led Sales (PLS) handoffs for enterprise accounts

- Build tight feedback loops: Analyze intent data, user behavior, and churn metrics to continuously iterate on user onboarding, NPS, and lifetime value

The application process

- You can expect 5 interviews on Google Meet to follow the order below. Should you successfully move through the entire process you will have the opportunity to meet with a variety of Upsunners. Our goal is to ensure you can make the most informed decision on whether this role, and our culture aligns with what you’re looking for in your future working environment

- 45 Minutes with Talent Acquisition

- 60 Minutes with Hiring Manager (Chief Marketing Officer)

- 60 Minutes with Team (IC)

- 60 Minutes with Team (Head of Growth)

- 45 Minutes with Executive (CFO)

Benefits

- Competitive PTO

- Parental leave

- Remote working/flexibility
- Healthcare, dental, and vision (US and France staff only)

- 401k, with employer contribution (US staff only)

- Extra compensation for on-call ops and support staff

- Company shares (discretionary)
- Annual budget for professional development

- Unlimited Platform.sh accounts

- Annual company retreat

📌 Director of Product-Led Growth (Canada)
🏢 Upsun
📍 Canada