Field Marketing Specialist Location: Canada | Remote Field Marketing Type: Permanent | Full-Time At Solink, our mission is to safeguard what matters most . We provide businesses with the tools to know sooner and act faster by transforming video security into real-time operational insights. This empowers teams to make data-driven decisions, enhance security, and improve operational efficiency.

Our solutions help businesses reduce shrink, optimize performance, and respond proactively to potential threats. We’ve been recognized by Deloitte’s Fast 50™ and Fast 500™, Business Intelligence Group, and as one of Ottawa’s Best Places to Work. Solink is looking for a Field Marketing Specialist to execute our trade show and field event program across North America.

You’ll own individual events end-to-end: contracts and deadlines, booth logistics, shipping, staffing plans, on-site set-up and tear-down, lead capture, and the post-event report. You’ll run the pre-show outreach and post-show follow-up that turn a booth into booked meetings, partner closely with Sales and SDRs on meeting targets by territory, and keep lead data clean enough that we can tell which events are actually worth the money. This role suits someone who thrives on logistics and deadlines but thinks like a marketer, the person who catches the shipping deadline everyone else missed, works autonomously within a defined calendar, escalates risks early rather than late, and comes to their manager with recommendations rather than just problems.

Expect roughly 25-35% travel, concentrated in event season. Own assigned trade shows, conferences, and field events end-to-end: contracts and deadlines, booth space and design, shipping and drayage, staffing plans, hotel blocks, giveaways, signage, AV, and demo stations. Build the event brief for each show — goals, target accounts, messaging, staffing roster, run of show, and success metrics — so everyone attending knows what they’re there to do.

Travel to major events to lead on-site execution, including set-up and tear-down, booth staffing, troubleshooting, and keeping the team on schedule. Maintain the event asset inventory - booth properties, collateral, demo hardware, branded merchandise - in show-ready condition between events.



Pipeline & Follow-Through Run pre-show outreach and meeting-booking campaigns in partnership with Sales and SDRs, including target account lists and talk tracks for reps working the booth.

Own lead capture and data hygiene end-to-end: scanner configuration, list cleanup, CRM and marketing automation routing, campaign attribution, and handoff to Sales within SLA. Deliver a post-event report on every show - cost per lead, cost per meeting, influenced and sourced pipeline, and a recommendation on whether to return. Manage day-to-day relationships with booth vendors, shipping and fulfillment partners, promotional product suppliers, venues, and event organizers.

Support localized programs that back specific territories - regional webinars, customer dinners, lunch-and-learns, and co‑marketing activity with channel partners and integrators.

Support Solink

Summit and other company-hosted events alongside the broader marketing team. 1-2 years of B2B field marketing, event marketing, or demand generation experience, including hands‑on ownership of trade shows or conferences, ideally in SaaS or technology. ~ A track record of running multiple events in parallel without dropping details — deadlines, shipping windows, and vendor commitments are your responsibility and you don’t need reminding. ~ Comfort working autonomously within a defined calendar and playbook: you make day‑to‑day decisions yourself, manage your own deadlines, and escalates risks early rather than after they’ve landed. ~ Experience with CRM and marketing automation tooling (Salesforce, HubSpot, or similar) and lead capture tools, with the discipline to keep event data clean and attributable. ~ Commercial instincts — you measure events by meetings and pipeline, not badge scans, and you can explain what a show returned. ~ Willingness to travel across Canada and the United States roughly 25-35% of the time, including occasional weekends during event season, with valid documentation to do so.



~ Ability to work a hybrid schedule from our Ottawa office.

Experience marketing to multi‑location operators — restaurant, retail, convenience, or franchise businesses. Exposure to channel or partner co‑marketing, including MDF.

Background in security, loss prevention, or hardware‑plus‑software products. At Solink, individuals at this level are intermediates who can go beyond the basics by working autonomously to make small decisions, work on projects, and make recommendations. Actively apply feedback to improve performance, anticipate potential issues, and take responsibility for delivering consistent, reliable outcomes.

Develop strong working relationships within your team and begin building cross‑functional relationships, sharing knowledge and learnings with peers. Seek input from relevant stakeholders to ensure quality work. Manage your own deadlines reliably and escalates risks early.

Understand and respect team priorities versus personal tasks. Events that run without surprises - deadlines met, assets on site, staffing covered, and your manager not having to ask where things stand. Pre‑show outreach and post‑show follow‑up executed consistently on every event, with booked‑meeting targets hit and leads in the hands of Sales within SLA.

Event data clean and complete enough that the team can make real budget decisions from your post‑event reporting. Candidates must undergo a criminal records check upon hire; Be a Canadian Citizen (dual citizens included), or eligible to work in Canada; Be willing to comply with Solink’s own security policies and standards. Act with URGENCY – Our customers move fast, so we do too.

Deliver with QUALITY – We sweat the details and hold a high bar. These aren’t just words—they shape how we hire, lead, and grow. We’re not just building tech - we’re building a place where great people do excellent work.

Meaningful equity : Every full‑time, permanent employee has a stake in our growth. Fully paid health & dental (no waiting period) + $500 health spending account.

Social connection : Solink uses artificial intelligence (AI) to screen, assess, and/or select candidates for this position. We’re committed to building a diverse and inclusive workplace.

📌 Field Marketing Events Specialist (Ottawa)
🏢 Solink
📍 Ottawa