lululemon is an creative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in.

The Global Brand

Insights team is a trusted partner in shaping long and short-range brand building strategies. We collaborate with global and regional stakeholders across brand, community, impact, and guest experience to design, manage, and deliver consumer, competitive, and cultural insights that inform strategic decisions.

Our work includes qualitative and quantitative research, both primary and secondary, to understand behaviors, perceptions, values, and attitudes of lululemon's current and potential guests, measure brand equity across global markets, and evaluate brand performance over time.

The Global Brand Insights Manager leads Quantitative Research and lululemon’s Global Brand Tracking programs, delivering actionable insights that empower Global and Regional Brand teams (including brand management, creative, sports marketing, community, PR, SB&I;, and brand experience), as well as Enterprise Strategy, Channel, and Product teams. These insights enable short-, mid-, and long-range strategies grounded in a deep understanding of the marketplace and the long-term impact of brand initiatives.

The Global Brand Insights Manager is a strategic research leader responsible for driving lululemon’s Quantitative Brand Insights portfolio across global markets. This includes managing the Global Brand Health Tracker, custom ad-hoc brand and guest research (standalone or integrated with qualitative research), multi-methodology research approaches (e.g., secondary, advanced analytics, marketing analytics, etc.), The Global Brand Insights Manager is crucial in supporting the powerful delivery of customer,



category and competitor insights to inform and evaluate lululemon’s brand strategies and initiatives.

Lead all phases of the Quantitative Research and the Global Brand Health Tracker including intake, discovery, questionnaire design, auditing, vendor management, data visualization, analysis, reporting, and presentations.

Deliver actionable insights through dashboards, reports, scorecards, trainings, and quarterly workshops using multi-methodology research strengthened by external data.

Drive integration of Brand Tracking insights into global and regional (North America, EMEA, APAC, China) brand strategies, OKRs, and marketing measurement frameworks, providing thought leadership and guidance on the relationship between market spend and brand equity metrics.

Define and maintain systems, processes and infrastructure to democratize Global Brand Tracking data and quantitative insights across the organization.

Build strong relationships with Global and Regional Brand and Marketing teams (North America, EMEA, APAC, China) and develop a deep understanding of their unique challenges and priorities to tailor insights that drive impact.

Ensure all projects, including the Global Brand Tracker, are delivered efficiently and effectively through strong process and budget management and by developing and maintaining strong professional and productive relationship with external partner agencies.

Manage and oversee lululemon’s Guest Research Panel (Alida), ensuring it’s optimized to deliver meaningful insights. Oversight of panel’s operational and administrative tasks (managed by Analyst) such as participant recruitment, compliance with legal requirements, and ongoing panel health management.





Provide mentorship and guidance to the Quantitative Analyst, fostering skill development in advanced research methodologies, data visualization, and storytelling to ensure high-quality deliverables.

Partner closely with the Global Brand Insights Qualitative Manager and qualitative research teams to co-create complementary insights, ensuring integrated narratives that holistically inform brand strategy and decision-making.

Self-directed in managing time, project deliverables.

6+ years of progressive Primary Market Research Experience, with 4+ years leading, analyzing and socializing complex, multi-country Brand Trackers

Excellent project management, problem solving, communication and report writing skills A passion for market research, consumer insights, cultural trends, marketing and the activewear apparel industry

Social listening experience a plus

Acknowledge the presence of choice in every moment and take personal responsibility for your life.

Foster connection by putting people first and building trusting relationships.

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and , subject to program eligibility requirements.

Recognizing Our Teams For Their Performance And Dedication, Other Components Of Our Total Rewards Offerings Include Support Of Career Development, Wellbeing, And Personal Growth

Extended health and dental benefits, and mental health plans

Savings and retirement plan matching

Extensive catalog of development course offerings

People networks, mentorship programs, and leadership series (to name a few)

The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

📌 Global Brand Insights Manager (Vancouver)
🏢 Lululemon
📍 Vancouver