Growth Marketing Lead HANSAmed is creating a dedicated marketing role focused on building and running a demand-generation function. The mandate is to establish the foundation, segmentation, database quality, campaign planning, lead management and turn it into a consistent source of qualified opportunities for Sales. You will develop the marketing approach, launch and optimize campaigns across email, digital, social, events, and other relevant channels, and establish the measurement needed to understand what is driving results.

You will work closely with Sales and Product Managers, drawing on internal product and clinical expertise to ensure campaigns are relevant, accurate, and commercially effective. this role owns how that story is brought to market.

What This Role Leads

Strategy & Planning Prioritize activities based on their potential to generate qualified demand and pipeline.

Marketing

Foundation & Measurement Build a clean, well-segmented database with strong dentist-level contact information. Establish meaningful customer segments and tailor defined messaging to each segment. Establish practical reporting around leads, conversion, pipeline, and campaign performance.





Develop and execute integrated campaigns across email, digital, social, events, webinars, and other relevant channels. Create campaign content and execute approved offers that generate engagement from priority customer segments. Continuously test, measure, and improve campaigns based on performance.

Partner with Training and Education to promote and distributed content and programs.

Education: BSC, MBA or similar Experience :5+ years in marketing, with 3+ owning demand generation, growth, B2B campaigns, or marketing ops, ideally in a distributor-driven model Proven pipeline results you can show in leads, conversion, and revenue, not just clicks Strong campaign execution and copywriting across email, digital, social, events, and webinars, tailoring PM-defined messaging to each segment Influences without formal authority across Sales, PMs, and Training & Education, and builds process where little infrastructure exists Bonus: dental, healthcare, medical device, or another complex B2B environment Perks Coverage: Dental, Health and Pension Goal Start Date: January 2nd, 2027 #

📌 Growth Marketing Manager, Acquisition (Mississauga)
🏢 Talent Pool Builder
📍 Mississauga