This is a chance to build a demand gen function from scratch, with real autonomy, backing from the co-founders, and the mentorship to grow into a bigger leadership role as the function scales.
The Chance
- Design and own the joint B2B demand gen strategy across both companies, covering Commercial and Enterprise segments
- Build and manage a multi-channel pipeline plan: outbound, content, paid, ABM, partnerships and events
- Turn strong reference clients and proven ROI data into case studies and campaigns
- Select, manage and hold accountable outsourced partners, including BDR/SDR vendors, agencies and tooling
- Run campaigns hands-on where it makes sense, and manage budget and vendor spend
- Define, track and report on the metrics that matter: pipeline, conversion rates and cost per opportunity
- Work closely with leadership and sales across both businesses to keep marketing aligned with sales capacity and target accounts
What We’re Looking For
- Hands-on B2B demand gen experience, ideally in a startup, SaaS or tech-enabled services environment
- Early in your demand gen career but ready to own a strategy,
and keen to build rather than follow a playbook
- Experience managing outsourced partners or agencies such as BDR firms, marketing agencies or freelancers
- Strong grasp of the modern B2B toolkit, and an understanding of how messaging and channel mix differ between Commercial and Enterprise buyers
- Comfort working across two related but distinct brands and audiences
- Analytical mindset with experience setting up reporting and using data to guide decisions
- Excellent written and verbal communication
- Self-starter energy, with comfort navigating real ambiguity
- Experience in SPM/ICM, CPM/EPM, fintech or adjacent enterprise software (a bonus)
What’s On Offer
- Up to CAD $160,000 base salary
- Commission and bonus on top
- Full-time, permanent role with hybrid / remote flexibility
- Significant autonomy to shape the demand gen function across two businesses
- Direct access to the co-founders and a visible impact on growth
- A clear path into a larger leadership role as the function scales
📌 Head of Demand Generation (Canada)
🏢 Propel
📍 Canada