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Some of What’s in it for You!

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Generous welcome gift

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We are looking for an analytical-focused Lead to build and drive our E-Commerce analytics function. Reporting to the Vice-President of E-Commerce and Digital Marketing, this role is responsible for driving advertising analytics, media measurement including testing & experimentation, demand forecasting, and planning. The Lead will be working closely with the Online Merchandising Team on conversion rate optimization while delivering actionable insights to inform strategic initiatives.

This role is ideal for someone who thrives in a fast-paced and results-driven setting while embarking in its next stage of growth.

Some of what you'll do: Channels & Conversion rate Analytics (50%)

Own and evolve the paid and owned channels analytics with an objective of driving efficiencies in customer acquisition while maximizing LTV/CAC

Define and execute an analytics roadmap that leverages automation to solve complex problems

Build the testing and experimentation channels roadmap to drive analytics innovation in collaboration with the channels specialists

Recommend incremental advertising investments that meet financial business needs

Manage GA4 analytics, channels attribution, and attribution modeling

Drive data-informed decisions to optimize the customer journey and maximize revenue while collaborating with the Online Merchandising Team

Collaborate with FP&A; on the overall demand planning and guide the channels specialists on their targets to maximize paid media ROI

Tools Development (30%)





Develop tools and reporting dashboards for the E-Commerce Team to help with their day-to-day operations as well to drive actionable insights

Govern the roadmap of all ongoing improvements to data flows and structures while keeping stakeholders informed

Stay abreast of emerging tools and technologies to provide informed recommendations around industry best practices

Oversee and prioritize analytics projects/requests to ensure a balance between business impact, scope, and velocity

Team Support (20%)

Partner closely with our paid and owned channels owners, Online Merchandising Team, and Finance to deliver on cross-functional initiatives

Establish a deep understanding of the E-Commerce business, its data and patterns to become a key thought partner to other business units

Foster a culture of data-driven decision making, creativity, and accountability

Some of what you'll need:

Bachelor’s degree in mathematics or a related analytical field A minimum of 5 years’ experience in analytics with proven track of scaling an analytics function

Understanding of E-Commerce analytics, media buying and digital attribution KPIs (CAC, LTV, ROAS, conversion rate) is a strong asset

Experience with data visualization tools ideally PowerBI

Experience with web analytics ideally Google Analytics

Ability to simplify data-complex problems

Highly analytical, data-driven, and ROI-focused

Why Join Us? At Moose Knuckles, you’ll be part of a global brand rewriting the rules of modern luxury. You’ll work with fearless creatives and industry leaders who believe great ideas deserve great execution. We move fast, dream big, and leave our mark. If you’re ready to shape the conversation around one of fashion’s most distinctive voices—join us.

Given the international nature of our business and of this position, the candidate will be required to communicate effectively, on a regular basis, with various stakeholders (co-workers, colleagues, customers, suppliers, etc.) located in Canada outside Quebec or throughout the world. Proficiency in languages other than French (notably, English) will be an asset for the successful candidate.

📌 Lead, Ecommerce Analytics (Winnipeg)
🏢 Moose Knuckles Canada
📍 Winnipeg