Department: Creative You'll own how CDM identifies, develops, and scales creative — video and static — built Paid Social–first, with support for our Paid Search team, so our clients grow faster than their competitors can copy them. Here's the bet we're making: creative is the most durable lever in performance marketing. The creative is what still separates the winners from everyone else.

CDM believes the agencies that dominate the next decade will be the ones that treat creative strategy as a rigorous, repeatable discipline instead of a guessing game.

Clever Digital

Marketing is a performance marketing agency helping large home improvement companies across the US and Canada grow through Paid Social, Paid Search, CRO, and strategic advising. We manage a large portfolio of accounts, an in‑house creative team, and significant monthly ad spend. As we scale, we're building a stronger creative‑strategy function to help clients find new creative winners — and to turn one‑off learnings into repeatable systems that compound across every account.

This is a senior, strategic role. You won't be editing every asset or running campaigns day‑to‑day. Your job is to raise the quality of the thinking, research, and strategy behind everything we produce and test.

Generate net-new creative. Develop original concepts, messaging angles, hooks, formats, and storytelling approaches for video and static ads — not variations on the same three ideas. Run customer, competitor, and market research to uncover motivations, objections, and pain points that haven't been explored yet.

Mine reviews, sales calls, and customer feedback for the insight that makes an ad work. Turn performance into strategy. Analyze why creative wins or loses and translate it into clear next steps. Write sharp, actionable briefs grounded in customer insight, direct‑response principles,



and a defined testing hypothesis — and push iteration beyond surface‑level hook and footage swaps.

Create CDM's creative‑strategy frameworks, brief standards, testing processes, and a shared learning repository. Spot what's working in one account and determine where it can be adapted across others.

Coach Media

Buyers and editors so stronger creative thinking becomes a department‑wide capability, not something that lives with one person. Provide direction for UGC, founder‑led, and spokesperson‑led formats. 5+ years in performance‑focused creative strategy. ~ Deep understanding of Meta advertising and direct‑response creative. ~ A track record of developing concepts from customer research and performance data — not just intuition. ~ Fluency with creative metrics (Hook Rate, Hold Rate, CTR, CPL) and the judgment to weigh them against lead quality and down‑funnel performance. ~ Experience across multiple brands, accounts, or verticals. ~ A structured approach to testing — hypotheses, iteration strategy, isolating variables. ~ Advanced, practical experience using AI for research, analysis, ideation, workflow design, or creative enablement. ~ The ability to explain not just what you'd test, but how you found the opportunity and why you believe it will work. ~ A bias for speed — you generate learning quickly without over‑engineering every test. Analyze customer reviews, calls, and feedback at scale.

Identify creative patterns across many accounts at once.



Build and maintain shared account context. Surface cross‑account testing opportunities. Automate recurring creative research and reporting.Improve the speed and quality of briefs and production workflows.

Build systems that help the whole team make better creative decisions. CRO and landing‑page testing familiarity. UGC, founder‑led, or spokesperson‑led creative experience. Hands‑on familiarity with editing or design tools.

CDM consistently introduces genuinely new creative ideas instead of recycling the same concepts and formats. Creative iterations are more deliberate, strategic, and evidence‑based.

Media

Buyers and editors produce stronger briefs and creative recommendations on their own. Learnings are captured, shared, and applied across accounts. AI‑supported research and creative workflows are adopted department‑wide.

CDM has a repeatable creative‑strategy engine that gets stronger with every test. Competitive base salary + performance‑based bonuses Flexible remote work workplace with option for in‑person collaboration (Vaughan, ON) Group Benefits - Medical, Dental, Vision, RRSP/401k Plan w/matching, more. Company‑provided MacBook computer Home office budget and Clever merch delivery to get you started Work Abroad Policy: Need a new working environment?

Our work abroad policy supports this! A culture of performance and respect where the best work happens with extreme ownership and accountability meets collaboration.

Clever Digital

Marketing values the unique skills and experiences each individual brings to the team. Please note that artificial intelligence (AI) may be utilized during the interview or candidate evaluation process to support the fair and efficient screening, assessment, and selection of applicants. #

📌 Lead Performance Creative Strategist (Vaughan)
🏢 Clever Digital Marketing
📍 Vaughan