Location: Toronto Address: 100 Queens Quay East Toronto, Ontario M5E 1V3 Canada Job Title: Manager, Brand Marketing, North America Canada Goose isn't like anything else.

At Canada

Goose, you're part of a movement that belongs to something bigger. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people. The Manager, Brand Marketing, North America is a 360° regional brand marketer.

The role has primary ownership of Integrated Marketing Communications (IMC), events, and high-impact special projects that build brand heat, cultural relevance, customer engagement, and commercial momentum across North America. The Manager leads creative ideation and end-to-end execution of regional events, experiences, and special projects. In close partnership with the PR, Talent & Partnerships Manager, they shape brand projects that generate heat, cultural conversation, and brand resonance.

They also partner with the CRM Manager to embed audience strategy and clienteling into store activity, ensuring programs reach distinct client segments and drive meaningful engagement.

Brand Marketing

Leadership & People Management Execute on North America brand marketing strategy annual priorities in alignment with regional business objectives and global brand direction. Support the Head of North America Marketing in regional brand planning and budget management. Work with direct reports to set the strategy, prioritize investments, and define success metrics for Retail & Wholesale Marketing.

Foster a collaborative, high-performance culture across direct reports. Serve as the North America lead for Integrated Marketing Communications (IMC), connecting brand strategy to coordinated regional execution. Based on the Head of North America Marketing’s translation of global campaigns and brand initiatives, contribute to development of locally relevant strategies and 360° activation plans.





Develop integrated briefs, channel plans and timelines that reflect activation across Media, PR, Talent & Partnerships, CRM/Clienteling, Retail, and Wholesale and Central led channels when relevant (i.e. Ecom, Social, etc.) Lead cross-functional planning forums and formalize recommendations that ensure one cohesive customer journey and consistent regional storytelling.

Represent North

American consumer insights, cultural opportunities, and commercial requirements with Central Marketing teams. Deliver on brand and business KPIs set by the Head of North America Marketing. Define brand and business KPIs, monitoring and evaluate performance of activity, turning results into clear recommendations for future plans and investment.

Partner closely with the PR, Talent & Partnerships Manager to develop brand projects that generate cultural heat, earned conversation, and sustained brand resonance. Events, Experiences & Special Projects Lead creative ideation, concept development, and end-to-end delivery of regional events, experiences, and high-priority special projects. Build integrated plans, working cross-functionally with Regional and Central partners Oversee agency and vendor relationships, scopes, production budgets, timelines, risk management, on-site execution, and post-program evaluation.

Lead cross-functional planning and recommendations, aligning regional and Central stakeholders around shared priorities, roles, and business objectives. Present marketing strategies, business cases, performance updates,



and investment recommendations to leadership. Bachelor's degree in Marketing, Business, Communications, or a related field. 6-8+ years of progressive experience in brand marketing or Integrated Marketing Communications, with broad 360° planning responsibility.

Proven success leading events, experiential programs, partnerships, and complex cross-functional special projects. Working knowledge of retail, wholesale, and CRM channels, with the ability to set direction for specialists without needing to be the functional expert or day-to-day executor. Demonstrated people leadership and ability to influence senior stakeholders within a matrixed organization.

Highly organized, with the ability to prioritize and manage multiple projects simultaneously. Data-driven and commercially minded, with an understanding of EBIT and financial performance. Creative thinker with a robust pulse on culture, emerging trends, and the competitive landscape.

Donation matching and paid volunteer time to help the organizations you care about Inspiring leaders and colleagues who will lift you up and help you grow When we make an offer, we consider the responsibilities of the position, market data, and internal equity to ensure consistency across our team. This posting represents an active vacancy for which we are currently hiring.

At Canada

Goose, we believe that belonging goes beyond mere inclusion. It's about being part of a community that values, supports, and empowers you. Our community is built on empathy and the understanding that every individual’s experience is unique, and every voice is important. We also recognize that communities are ever evolving, and that our work is never done.

Canada

Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

📌 Manager, Brand Marketing, North America (Toronto)
🏢 Canada Goose
📍 Toronto