The Director of Marketing is a senior leadership position responsible for developing, implementing, and overseeing the organization’s marketing strategy, brand positioning, market presence, customer engagement, and promotional activities. The role drives business growth by increasing brand awareness, generating qualified leads, expanding market reach, and strengthening customer relationships across domestic and international markets.

The Director of Marketing leads the marketing team, manages corporate communications, oversees digital and traditional marketing initiatives, and collaborates with senior leadership to ensure marketing strategies align with organizational goals and growth objectives.

Director of Marketing

Marketing and Communications

Full-Time Executive Position

Strategic Marketing Leadership Develop and execute comprehensive marketing strategies aligned with corporate objectives.

Establish annual marketing plans, budgets, and performance targets.

Ensure marketing activities support organizational expansion and revenue goals. Maintain and strengthen the organization’s corporate identity and brand image.

Lead corporate storytelling and brand awareness campaigns.

Digital

Marketing and Customer Acquisition Oversee digital marketing initiatives including SEO, SEM, social media, email marketing, and content marketing.

Develop customer acquisition and retention strategies.

Optimize online presence and customer engagement platforms.

Manage website performance and digital campaign effectiveness.

Utilize marketing automation and CRM systems to improve customer experience.

Market

Research and Intelligence Conduct market analysis, competitor assessments, and consumer behavior studies.

Identify customer needs and market opportunities.

Provide strategic marketing insights to executive leadership.





Develop data-driven recommendations for growth initiatives. Advertising and Promotional Campaigns Plan and oversee advertising campaigns across multiple platforms.

Manage media relations, public relations, and promotional activities.

Coordinate event marketing, exhibitions, conferences, and sponsorship programs.

Evaluate campaign performance and return on investment (ROI).

Corporate Communications Oversee public relations initiatives and media engagement.

Develop corporate publications, newsletters, and communication materials.

Identify co-branding and cooperative marketing opportunities. Lead, mentor, and develop marketing personnel.

Establish performance objectives and professional development plans.

Key Performance Indicators (KPIs) The Director of Marketing may be evaluated on:

Lead generation performance

Customer acquisition rates

Digital engagement metrics

Marketing campaign ROI

Website traffic and conversion rates

Customer retention rates

Revenue generated from marketing initiatives

Media and public relations effectiveness Bachelor’s Degree in Marketing, Business Administration, Communications, Public Relations, or a related field.

Master’s Degree (MBA or Marketing specialization) is considered an asset. Minimum 8–10 years of progressive marketing experience.

At least 5 years in a senior management or leadership role.

Experience in tourism, travel, hospitality, international business, conferences, or corporate services is highly desirable. Strategic planning and execution

Digital marketing expertise

Market research and analytics

Public relations and communications

Customer relationship management The Director of Marketing is expected to:

Generate sustainable customer growth.

Improve customer engagement and loyalty.

Deliver measurable marketing results and ROI.

📌 Manager Creative Marketing (Winnipeg)
🏢 AEROCONE TRAVELS CANADA
📍 Winnipeg