MARKETING MANAGER ROLE PROFILE GAT”) helps Canadian farmers spray smarter. We are the exclusive Canadian distributor for Ceres Air agricultural spray drones. We provide group and one-on-one operator training, help with drone pilot licensing and regulatory compliance, and maintain ongoing service and support.

Our network of growers and dealers is national, while our internal team is remote and spread across Western Canada. Our best growth has come when marketing puts us in front of the right farmers.

The Marketing

Manager owns all of GAT’s marketing activities. Tactically, this role is responsible for filling the sales pipeline with qualified customer leads and fostering GAT’s brand. Critical to execution is measurement and this individual will underpin all activities with data. As the team grows GAT may require this individual to travel to an office at least once a week.

Marketing strategy: shape the strategy, not just execute it Channels: manage our existing marketing channels, including trade shows, Meta, Google , and SEO, while assessing current channel fit and adding to our mix where beneficial.

Content: generate content for our various channels. AI is for the heavy lifting, not generic content Media and podcasts: help develop and launch GAT’s presence in this space report what works, cut what doesn’t, and shift spend fast AI in marketing: build AI into daily marketing workflows alongside GAT's emerging AI implementation You own the process and run your business without constant supervision; A track record in lead generation (CRM, lead routing, weekly reporting) You understand a full-stack marketing approach, not just social activity You act on data fast,



shifting from what isn't working and reallocating spend in days, not months You have a robust vision for how to use AI to supercharge your marketing department You put real people in front of customers, not AI filler You are comfortable testing new channels Shooting and editing short field video and photo, or coordinating this activity Decision making by instinct as opposed to leverage data Generic AI-generated farm content Successfully complete company onboarding and training Transition marketing function from third party agency to in house Meet leadership and the sales team to learn GAT's customers, dealers, sales cycle, and seasons Audit current channels (Meta, Google, SEO, website, lead forms), assets, agency work and spend Join a customer training session at our farm location Confirm the marketing budget and develop approval governance model Complete strategic review of marketing function at GAT and develop 2027 plan Begin setting up source tracking on paid channels, the website and lead forms. Begin creating video content library Ensure real time reporting and tracking on every lead channel, the website and lead forms Distribute a weekly marketing report with critical KPIs AI workflows for content and reporting documented and in daily use Present first quarterly review of marketing activities TRAVEL AND WORK REQUIREMENTS Travel of up to 25% of the year, to support content creation, trade show execution and similar activities Competitive base pay Discretionary bonus opportunities A leadership opportunity to build and shape GAT's marketing department We will provide accommodation at any stage of the hiring process on request.

📌 Manager, Digital Marketing *Remote (Calgary)
🏢 Green Aero Technology
📍 Calgary