What if marketing had a seat at the table — and you were helping shape the conversation?

This Marketing

Manager role offers the opportunity to do exactly that. As marketing continues to evolve into a strategic business partner within the organization, they're looking for an experienced B2B marketer who can connect customer insights, business goals, and marketing initiatives into a clear plan for growth. Smart, Savvy + Associates is partnering with a large, established industrial organization in their search for a Marketing Manager.

This newly created role was built in response to the growing complexity of one of the company's largest business units and offers the opportunity to influence both marketing strategy and business outcomes at a significant scale. Working closely with senior stakeholders, you'll help shape go-to-market strategy, identify growth opportunities, and elevate how marketing supports a complex, relationship-driven business. This is a role for someone who enjoys asking questions, challenging assumptions, and bringing forward recent ideas backed by insight and data.

If you're energized by turning business objectives into meaningful marketing strategies and want the opportunity to make a visible impact, we'd love to hear from you. Lead strategic marketing planning Develop and own long‑term marketing strategies and annual marketing plans aligned with business objectives Build customer‑centric marketing programs that support growth across complex B2B sales cycles Conduct market, customer, and competitive research toidentifyopportunities and inform decision-making Strengthen customer marketing and content strategy Develop customer segmentation, buyer personas, and customer journey frameworks Build content roadmaps that support awareness, consideration, purchase, retention,



and advocacy Partner with internal subject matter experts to translate technicalexpertiseinto compelling customer‑facing content Advance account‑based marketing and sales enablement Develop targeted account‑based marketing strategies for key customer segments Strengthen sales enablement materials, proposals, presentations, and supporting content Identifyopportunities to improve customer engagement throughout the sales process Act as an marketing advisor to executive and operational stakeholders Present recommendations, insights, and marketing plans to senior leaders Collaborate across marketing, sales, operations, and external partners 7+ years of B2B marketing experience, ideally within industrial, mining, construction, engineering, manufacturing, or similarly complex sectors ~ Proven experience developing customer‑centric strategic marketing plans ~ Strong background in content strategy, customer marketing, and sales enablementii ~ ~ Understanding of digital marketing channels and how they support business objectives ~ Experience managing significant marketing budgets ~ Strong communication, presentation, and relationship‑building skills ~ Experience with account‑based marketing (ABM) Exposure to mining, heavy equipment, construction, energy, or industrial sectors Experience developing buyer personas and customer journey frameworks Comprehensive flexible benefits from Day 1 ~ 3weeks vacation(with flexibility for the right candidate) ~ Hybrid work environment (3 days in office, 2 days from home) ~ Smart, Savvy + Associates is a specialized recruitment agency focused on marketing, communications, and creative roles. Based in Vancouver, BC, we partner with companies across Western Canada to help them hire with clarity and confidence.

If you require accommodation at any stage of the hiring process, please let us know. #

📌 Manager, Digital Marketing *Remote (Edmonton)
🏢 Smart Savvy
📍 Edmonton