Marketing Manager Location: Remote Reporting to: Director of Marketing Employment Status: Full Time The Marketing Manager plays a critical executional role within the Marketing & Communications team at OSF, reporting to the Director of Marketing & Communications. This role is responsible for driving integrated marketing initiatives from planning through execution, ensuring work is prioritized, delivered on time, on brand, and tied to measurable business outcomes. This role is for an experienced, highly organized, execution-focused marketer who excels at managing campaigns, content, tools, vendors, and timelines—while collaborating closely with other Marketing Team members, Sales, Leadership, and external partners.

The ideal candidate blends creative judgment, analytical thinking, AI fluency, and sales enablement experience, and is comfortable translating technical or scientific concepts into clear, compelling communications. 5 years of marketing experience and demonstrated success executing integrated campaigns and multiple projects simultaneously.

Experience in B2B marketing, food, agriculture, or science-based industries is a plus. ~ Bachelor’s degree in Marketing, Communications, Public Relations, or a related field. ~ Proven experience managing projects and programs rather than people, with accountability for timelines, scope, and deliverables. ~ Demonstrated ability to digest technical or scientific subject matter and translate it for diverse audiences. ~ Demonstrated experience using AI tools and platforms to enhance marketing productivity, content creation, research, and analysis. ~ Experience creating sales enablement through the development of lead touchpoints, presentations, one-pagers, product narratives, and customer-facing tools. ~ Proven hands-on experience executing digital marketing, including SEO/SEM, email marketing, marketing automation, advertising, paid social, and content marketing with the ability to track,



analyze and optimize campaign performance. ~ Demonstrated experience with CRM systems to manage contacts, campaigns, lead scoring, and customer/prospect data. ~ Excellent writing, editing, and proofreading skills with solid attention to detail. ~ Professional communicator across written, verbal, video, and in-person settings.

Microsoft

Office (advanced proficiency) capable of building executive-level and sales presentations AI tools/platforms that enhance marketing productivity CRM systems (e.g., ZOHO, Salesforce, or similar) for managing contacts, campaigns, and the sales/marketing pipeline Digital marketing and analytics platforms (e.g., Google Analytics, Google Ads, SEO/SEM tools, email marketing and marketing automation software) Adobe Creative Suite tools or comparable design platforms Experience with marketing automation and CRM certifications (e.g., ZOHO, Salesforce, or Marketing Cloud) and integrating CRM data with digital marketing campaigns Campaign & Project Management Plan, organize, and execute multi-channel marketing campaigns. Manage timelines, assets, approvals, and budgets across concurrent projects. Ensure alignment with OSF’s annual Marketing & Communications plan.

AI-Enabled Marketing Execution Use AI tools to improve the efficiency, quality, and scalability of marketing outputs.

Performance

Analysis & Insights Track campaign performance and translate results into actionable recommendations. Analyze category, customer, or syndicated datasets to inform strategy. Report on CRM and digital marketing metrics (email performance, web traffic, conversion rates,



pipeline contribution) to guide decision-making. Align materials with customer needs, channels, and the sales cycle stages.

Content

Development & Management Oversee creation of digital and print marketing materials. Manage email marketing, SEO/SEM, and paid digital campaigns to drive engagement and lead generation. Coordinate website content updates and content calendars.

Digital

Marketing & CRM Management Maintain and optimize the CRM database, ensuring accurate contact, lead, and campaign data. Build and manage email nurture sequences, marketing automation workflows, and lead-scoring models within the CRM. Partner with Sales to align CRM pipeline stages, reporting, and lead hand-off processes.

Manage SEO/SEM, paid social, and other digital advertising channels to grow qualified traffic and leads. Support collaboration across Marketing, Sales, Leadership, and other areas of the company.

Social

Media & Influencer Support Support social media content planning, advertising and execution. Coordinate influencer partnerships and sponsored content.

Continuous Improvement

Stay current on marketing tools, trends, and best practices. This role is best suited for a hands-on marketer who enjoys creating, executing, and delivering high-quality work across a broad range of marketing activities. Harnessing excellence in talent, passion, culture, technology, and innovation, OSF delivers premium quality tree fruit products in the constant pursuit of a healthier, more sustainable world.

Okanagan Specialty

Fruits® (OSF) is a vertically integrated company specializing in the development, growing, processing and marketing of novel tree fruit varieties developed through bioengineering and other molecular tools. OSF’s flagship product is its nonbrowning Arctic® apples. Arctic apples provide a sustainable solution to less food waste and improved apple consumption.

📌 Manager, Digital Marketing *Remote (Summerland)
🏢 Okanagan Specialty Fruits
📍 Summerland