Pleora is the leader in real-time connectivity for industrial automation, security & defense, and medical imaging applications with 25 years of expertise in vision applications with our growing global teams. Our hardware and software solutions are built for performance, enabling low-latency, real-time video and data transport in 1000's of unique systems.

Product Management Leadership

Lead and develop the Product Management organization, establishing priorities, processes, best practices, and operating rhythms. Directly manage Product Managers and provide coaching in customer discovery, product validation, business case development, roadmap planning, and commercialization. Establish accountability for product performance, portfolio outcomes, customer adoption, and commercial success.

Build a customer-focused Product Management culture that balances market opportunity, customer value, technical feasibility, and business outcomes.

Product

Strategy & Portfolio Management Own portfolio strategy, product roadmap planning, and lifecycle management, including investment recommendations, roadmap prioritization, product introductions, and end-of-life decisions. Lead portfolio planning and rationalization activities, including recommendations on where Pleora should invest, expand, partner, maintain, or exit. Ensure product investments are grounded in customer discovery, validated market needs, competitive differentiation, and commercial viability.

Define portfolio strategies that balance innovation, customer demand, technical feasibility, resource constraints, and return on investment. Monitor portfolio performance through customer adoption, design wins, pipeline contribution, revenue growth, and strategic market impact.

Customer

Discovery & Market Validation Establish and lead repeatable customer discovery and product validation processes across the organization. Build and maintain relationships with customers, technology partners, industry experts, and key stakeholders. Develop and manage Voice of Customer programs that identify unmet market needs and validate product-market fit.

Ensure customer and market requirements are effectively represented in portfolio planning and investment decisions. Translate customer insights into strategic product recommendations, business cases, and roadmap priorities.

Technology

Partnerships & Ecosystem Development Own product value propositions, market requirements, positioning strategy, and commercialization planning, while partnering with Marketing and Sales to execute successful go-to-market initiatives. Develop commercialization plans that align product investments with target markets, customer needs, and growth objectives. Data-Driven Decision Making & AI Enablement Champion the practical use of AI-enabled tools and data-driven processes to improve market research, customer insight generation, competitive analysis, business case development, portfolio planning,



and decision-making effectiveness.

Foster an environment where Product Managers leverage modern tools and methodologies to improve productivity, quality of analysis, and speed of execution. Establish metrics and performance indicators that support evidence-based product and portfolio decisions. Drive alignment across Product Management, Engineering, Solution Architecture, Application Engineering, Marketing, Sales, and Executive Leadership.

Lead investment and prioritization discussions that balance customer needs, business objectives, technical realities, and resource constraints. Facilitate informed decision-making across stakeholders to ensure alignment on portfolio strategy, investment priorities, and roadmap direction.

Represent

Pleora at industry conferences, trade shows, customer meetings, and partner engagements. Maintain awareness of emerging technologies, market trends, competitive activity, and evolving customer requirements. 8+ years of experience in Product Management, Product Strategy, Product Marketing, or a related technology leadership role. 3+ years of people leadership experience, including coaching, developing, and managing Product Managers or comparable professionals. Proven experience conducting customer discovery, market validation, and Voice of Customer initiatives.

Demonstrated experience owning product positioning, value propositions, messaging, commercialization strategies, and launch planning.

Experience in machine vision, industrial automation, embedded systems, defence, medical imaging, networking, semiconductor, or related technology markets is a solid asset. Strong strategic thinking and portfolio management capabilities. Deep understanding of Product Management disciplines, including customer discovery, market validation, roadmap planning, portfolio management, and lifecycle management.

Ability to translate customer needs, market insights, and technical capabilities into compelling product strategies and business outcomes. Strong commercial acumen, including pricing, positioning, value proposition development, commercialization planning, and go-to-market execution. Excellent analytical and decision-making skills, with the ability to balance customer value, market opportunity, technical feasibility, and business return.

Strong communication, presentation, stakeholder management, and influencing skills. Strong business case development, financial analysis, and investment prioritization capabilities.

Experience leveraging AI-enabled tools and data-driven processes to improve decision-making,



analysis, and productivity. Degree in Engineering, Computer Science, Business, Marketing, or a related discipline. MBA or equivalent business and leadership experience is considered an asset.

Build a high-performing Product Management organization with clear accountability, ownership, and execution discipline. Establish a repeatable customer discovery and product validation framework that is consistently applied across the portfolio. Deliver a prioritized, customer-validated roadmap aligned with Pleora's strategic growth objectives.

Strengthen relationships with customers, technology partners, and industry stakeholders, resulting in improved market insight and product relevance. Improve the quality and speed of business case development, portfolio decisions, and roadmap prioritization through data-driven processes and effective use of AI-enabled tools. Deliver measurable improvements in customer adoption, design wins, pipeline contribution, commercialization effectiveness, and business growth.

Establish Product

Management as a trusted strategic partner to Engineering, Sales, Marketing, and Executive Leadership. Connect customer needs, market opportunities, and business objectives to product investment decisions. Anticipate market shifts, technology trends, and emerging growth opportunities.

Balance short-term execution priorities with long-term portfolio strategy. Evaluate opportunities using customer value, market attractiveness, technical feasibility, competitive differentiation, and commercial return. Make recommendations based on customer insight, data, evidence, and business impact.

Customer-Centric Product Leader Demonstrate a deep commitment to understanding customer problems before proposing solutions. Promote discovery, validation, and continuous market learning as core Product Management disciplines. Ensure products are built around real customer needs and measurable business value.

Build alignment across Product Management, Engineering, Sales, Marketing, and Executive Leadership.

Develop Product

Managers into stronger strategic, market-driven, and customer-focused leaders. Build a culture of curiosity, market awareness, customer focus, and business-oriented thinking. Translate complex technologies into compelling customer value and business outcomes.

Communicate effectively with customers, partners, executive leaders, and technical teams. Comprehensive benefits plan (medical, dental, HCSA, etc.) Employee assistance program We offer competitive vacation, pay, and benefits such as: Competitive market salary Annual company performance bonus We are currently hiring for this position to fill a newly created position. We seek to recruit the best and most talented people for the job and will provide reasonable accommodation to persons with disabilities to allow you to participate in the recruitment process, upon request. #

📌 Manager, Medical Service Reimbursement (Canada)
🏢 Pleora Technologies
📍 Canada