Nestled in the heart of British Columbia’s South Okanagan, Tinhorn Creek Vineyards is a destination where exceptional wines, beautiful landscapes and memorable hospitality come together. We’re looking for a Retail &

Experience Manager who leads the tasting room team and has a passion for creating outstanding guest experiences. In this role, you’ll lead our retail, tasting room, guest experience and support event operations. You’ll be responsible for building a strong, engaged team, creating a welcoming and service-driven culture, and ensuring our guest experiences deliver on both customer expectations and business objectives. From hiring, training, developing talent and elevating service standards to driving sales and bringing events to life, you’ll play a key role in the success of our winery. You don’t need to come from the wine industry to succeed here. Set clear expectations, provide meaningful feedback and lead performance conversations that support accountability and success. Champion a welcoming, personalized and memorable guest experience across our retail boutique, tasting room, tours, patios and event spaces. Partner with our Winemaking and Marketing teams to support wine education, promotional initiatives and engaging guest programming.

Drive

Sales & Business Performance Develop and execute strategies to achieve revenue objectives across wine sales, wine club memberships, merchandise, tours, experiences and events. Inspire the team to deliver engaging, consultative service that builds customer loyalty and supports sales growth. Monitor sales results, guest trends and performance metrics to identify opportunities for improvement and new revenue streams.

Oversee retail inventory, purchasing, merchandising, cash management and operating procedures in partnership with internal teams. Manage the operating budget, labour costs and expenses, balancing exceptional guest service with strong financial performance.



Partner with the estate manager on delivery of engaging on-property experiences, special events and group bookings.

Play a key role in the planning and execution of our Summer Concert Series alongside the Estate Manager. Support off-site tastings, promotional events and team-oriented initiatives that build awareness and deepen community connections. Ensure daily operations run smoothly, efficiently and consistently, with a strong focus on quality and continuous improvement.

Maintain compliance with company policies, liquor regulations, health and safety requirements, and applicable legislation. Proven management experience. You have previous experience managing a team, including coaching employees, setting expectations, addressing performance and building accountability.

This role requires prior management experience, not supervisory experience alone.

Experience in hospitality, tourism, food and beverage, luxury retail or another customer-focused environment will help you succeed. Winery experience is an asset, but not a requirement. Commercial awareness.

You understand how great service connects to business results and have experience working toward sales, revenue, budget or operational targets. You can manage competing priorities, make informed decisions and keep a busy operation running smoothly, even during peak periods. Excellent communication and relationship-building skills.

A continuous improvement mindset. Post-secondary education in hospitality, business, tourism, marketing or a related field is an asset.

Experience using point-of-sale systems, Microsoft Office and operational reporting tools is beneficial. An interest in wine and hospitality. You’re curious, eager to learn and excited to help guests discover what makes Tinhorn Creek special. Formal wine education is an asset, but not essential. You don’t need to know everything about wine on Day One. We’re looking for someone who brings strong management fundamentals, a passion for people and the drive to learn.

📌 Manager, Retail Store (Oliver)
🏢 Andrew Peller
📍 Oliver