Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations.

This role is designed for a highly motivated, tech‑savvy, and process‑driven Marketing Operations Manager who will optimize demand generation performance through data, technology, and scalable processes. This role owns the end‑to‑end lead management lifecycle and marketing technology stack, partnering closely with Demand Generation / Campaign Managers, Sales, Revenue Operations, and Business Intelligence to improve pipeline quality, predictability, and growth.

leverage data, automation, and enrichment to increase both lead quality and marketing‑sourced pipeline.

Design and manage lead and account scoring models, monitoring performance across the funnel and continuously improving conversion rates.

Analyze revenue‑generating activities to surface opportunities for greater efficiency and effectiveness at every stage of the buyer journey.

Manage marketing automation and CRM platforms to execute targeted lead nurturing, segmentation, and email campaigns that move prospects through the funnel.

Develop and maintain dashboards and reporting to track KPIs across marketing campaigns, lead generation, and sales outcomes; provide clear visibility into marketing ROI.

Partner cross‑functionally with Marketing, Sales, Revenue Operations, Customer Success, Finance, and Business Intelligence to align processes, tools, and revenue goals.

Lead process improvement and change management for lead‑to‑sales workflows, ensuring scalable, repeatable, and well‑adopted processes.





Serve as the primary owner of the marketing technology stack, overseeing system configuration, integrations, third‑party tools, user access, and training.

Owner of Hubspot / CRM strategy, building framework and processes for the integration of acquired companies, in partnership with Demand Generation and Revenue Operations.

Ensure data integrity and hygiene by establishing best practices for data management, enrichment, and governance across marketing systems.

Support campaign execution by collaborating with marketing stakeholders on multi‑channel and email campaigns aligned to business objectives and target audiences.

Provide training, onboarding, and ongoing support for marketing and sales stakeholders on tools, processes, and reporting.

Handle ad hoc analysis and requests related to funnel performance, processes, and system issues.

3+ years of experience in marketing operations or revenue operations within a B2B software environment.

Strong analytical skills with the ability to translate data into actionable insights.

Demonstrated ability to deliver measurable impact on marketing and sales performance.

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We foster an environment of inclusion without regard to race, religion, age, sexual orientation,



or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. At AppDirect, AI tools may assist our recruitment team with administrative automations — always under human oversight. AI tools do not make hiring decisions or solely automated decisions about your candidacy – all decisions are made by our people.

Interested in building your career at AppDirect? For government reporting purposes, we ask candidates to respond to the below self-identification survey.As set forth in AppDirect’s Equal Employment Prospect policy,we do not discriminate on the basis of any protected group status under any applicable law.

As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.

📌 MARKET DATA & TRADE MARKETING Manager (Montreal)
🏢 AppDirect
📍 Montreal