Wealthsimple is Canada’s leading financial innovator. The company offers a full suite of simple, sophisticated financial products across managed investing, do-it-yourself trading, cryptocurrency, tax filing, spending and saving. Wealthsimple currently serves more than 4 million Canadians and holds over $155 billion in assets under administration. The company was founded in 2014 by a team of financial experts and technology entrepreneurs, and is headquartered in Toronto, Canada. We're looking for a Marketing Developer to join our Growth &

• Lifecycle Marketing team. This is a 18-month fixed term contract position. This is a highly technical role that sits at the intersection of marketing, development, and data. You'll be the technical anchor for our multi-channel lifecycle marketing programs, building sophisticated automation systems, creating interactive email, in-app and web experiences, and ensuring our marketing technology stack runs smoothly. As our Marketing Developer, you'll work closely with marketers, designers, and engineers to translate business needs into technical solutions. You'll be the subject matter expert on our marketing automation platform (Braze) and push the boundaries of what's possible in lifecycle marketing. Code advanced techniques like background images, device targeting, and dark mode support Provide development guidance and support to the Lifecycle Marketing team for email and in-app message builds Act as SME on email and in-app message feasibility, scope creative designs, and explain channel nuances Troubleshoot and resolve complex email, in-app and web template issues Marketing Automation &

• Platform Operations Design and build complex, multi-channel automation journeys in Braze Manage platform administration, including roles, users,



and account settings Create and maintain custom HTML templates for in-app messaging Write Liquid for complex personalization and energetic content Provide solution design and support for non-Lifecycle teams utilizing our marketing tools Data &

• Personalization Implement advanced personalization logic, including for loops, connected content, and catalogs Write SQL queries for complex use cases and data extraction Build custom reports and data visualizations Design technical solutions based on our relational database structures AI &

• Workflow Automation Evaluate, implement, and optimize AI tools that improve marketing efficiency and campaign performance, including personalization, audience segmentation, predictive analytics, A/B testing, and forecasting Build automated workflows and integrations between AI tools and our marketing tech stack to cut manual work and automate data flows and reporting Train the team on new automation tools and document best practices for AI-powered workflows Manage the Lifecycle Marketing JIRA board and assign requests from cross-team partners Translate business needs into technical solutions Serve as the technical SME for email and lifecycle marketing platforms 3–5 years of email development experience: coding and maintaining email templates or design systems ~ Proficient in HTML/CSS for email with deep knowledge of responsive design, email client quirks, and advanced techniques ~ Interactive email techniques: Experience building dropdowns, carousels, AMP for email, and other interactive elements ~ Marketing automation expertise: Proven experience building complex, multi-channel automation flows in platforms like Braze,



Iterable or Salesforce Marketing Cloud ~ Strong skills in Liquid, webhooks, and other marketing automation scripting languages ~ SQL proficiency: Ability to write complex SQL queries for segmentation and reporting ~ Technical architecture: Ability to translate business requirements into technical solutions ~ Automation mindset: Background in data visualization and custom reporting Understanding of relational databases and data architecture Experience managing technical projects and cross-functional stakeholder requests Passion for staying current on marketing technology innovations and best practices Familiarity with AI tools for marketing (generative AI, predictive models, content optimization) Experience building internal tools or documentation systems for marketing teams Knowledge of no-code/low-code automation platforms (Zapier, Make, etc.) Top-tier health benefits and life insurance Long-term group savings with employer match, through Wealthsimple for Business 20 vacation days, 4 wellness days, and unlimited sick and mental health days per year* Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS Technology &

• Innovation at Wealthsimple: We don't expect you to have all the answers, but we do expect curiosity and a willingness to evolve alongside the products we're building.

Inclusion Statement: We're building products for a diverse world, and we need a diverse team to do it well. We strongly encourage applications from everyone, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

AI in Hiring: We may use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications, analyzing resumes, or assessing responses. If you have questions about how your data is used, reach out to us. #

📌 Marketing Automation Developer (18-month contract) (Toronto)
🏢 Wealthsimple
📍 Toronto