Values and understands the importance of diversity, equity, and inclusion among all IMA associates Devises and executes marketing strategy within client verticals Develops content strategy with business units and sales Creates annual and quarterly marketing plans for approval by business units, practice areas, sales, and enterprise marketing Develops compelling and clear marketing and creative briefs for execution by Creative Team Responsibility for execution and delivery of marketing and sales materials Measures and reports on pipeline effectiveness for marketing initiatives Provides real-time feedback, analysis, and prescriptive suggestions across all areas of the marketing funnel 7-12 years progressive marketing experience;

experience marketing within insurance industry required ~ Bachelor’s degree required, with MBA preferred ~ Previous experience managing lead/revenue generation activities ~ Data-driven and experience in analytics-based reporting ~ Familiarity with basic web analysis tools such as Google Analytics ~ Experience in digital ad buying, social, DSP, search ~ Some overnight travel required (10%)



Self-Direction Annual Performance Bonus ~ Medical Plans ~ Dental ~ Pre-Tax Parking Plan ~Long Term Care ~ Short-term Disability ~ Long-term Disability ~ Business Travel Accident ~ Versatile Work Options ~ Paid Holidays ~ Personal and Professional Development These benefits do not apply to internship roles. What if we told you that you could be an integral part of an entrepreneurial, expanding company, develop lasting relationships, earn competitive benefits, plus claim part ownership? 2020-2023Business Insurance Magazine Best Places to Work in Insurance Magazine’s Best Workplaces 2023 Denver Business Journal’s Best Places to Work 2019-2022 Civic 50 Colorado Honoree Recognizing 50 Most Community-Minded Companies 2022-2023 Kansas City Business Journal’s Best Places to Work 2021-2023 Charlotte Business Journal’s Best Places to Work 2021-2023 Los Angeles Business Journal’s Best Places to Work 2021-2022 Puget Sound Business Journal’s Washington’s Best Workplaces 2021-2022 Wichita Business Journal’s Best Places to Work, #1 in extra-largecategory 2021 Dallas Business Journal’s Best Places to Work 2021 Alaska Journal of Commerce’s Best Workplaces in Alaska The IMA Financial Group, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, The IMA Financial Group, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. #

📌 Marketing Strategist, P&C Marketing Leader (Northumberland County)
🏢 IMA Financial Group
📍 Northumberland County