Founded in 2019, Felix is a digital healthcare company that puts the patient in control of their own health and wellbeing. We’re passionate about building technology and beautiful customer experiences to make healthcare more accessible (and more enjoyable) for all Canadians. Felix is Canada's first end-to-end healthcare experience, providing online treatment, prescription delivery and ongoing care.

We deliver care across a growing range of daily health categories such as weight loss, birth control, menopause, erectile dysfunction, acne, longevity and more.

Website: We're investing seriously in brand for the first time, across TV, digital, audio, out-of-home, social, PR and experiential, and we expect that investment to earn its keep: more Canadians who know us, trust us and choose us, and a performance engine that gets more efficient because the brand is working. You personally own and drive our flagship integrated marketing campaigns (IMCs), end to end. You write or co‑write the brief, run the agency, make the creative calls, build the plan, chase the dates, and land it in market on time and measured.

You'll set the 18-month brand vision in the morning and be in the edit suite in the afternoon. If you want to direct from 30,000 feet and hand the work to others, this isn't your role. You'll also lead Product Marketing, including our Director, Product Marketing & Editorial, so the story we tell in a TV spot and the story a patient reads on our site, in their inbox and in the app is one story.

Our next wave of product launches will be some of the most important in Canadian digital health. Own and Drive Our Flagship IMCs, End to End: You are the accountable lead on our biggest brand moments of the year, including our January campaign, Canada's busiest season for health decisions. Write the inspiring brief, run the agency relationship, make the creative calls with conviction, partner with our Growth lead on ATL media plans, build the integrated plan across distribution channels, and rally cross-functional teams to land it in market on the date we set.

Set the Brand Strategy and Calendar: Own an insight-driven brand strategy and an 18-month integrated marketing calendar that ladders up to the business plan, across categories and audiences.

Have Product Marketing GTM roll up to you:



We have an awesome Director rolling into you who owns the Product Marketing & Editorial function and go-to-market for our biggest product bets. Help support this individual to take product positioning from undifferentiated to unmistakable, starting with weight loss. Integrate product marketing elements into our Brand IMCs and partner with Product, Clinical and R&D; so launches are timely, differentiated, and ready on day one across Dotcom, Lifecycle, Paid and Creative.

Partner with Growth, Creative, Marketing Analytics and Finance on brand lift, incrementality and media mix modelling, so brand investment is a decision we can defend, not a leap of faith. Turn Felix data, patient stories and clinical expertise into moments that earn attention and trust. Push for creative that is emotionally resonant and unmistakably Felix, while working hand in hand with Compliance, Medical and Legal within Canada's rules on advertising health services and prescription treatments.

Build and Lead a High-Performing Team: Lead, coach and grow the Brand & Product Marketing team (3 direct reports, 1 freelancer), and hire against the bets that matter. Set a high bar, give clear direction, and build an operating rhythm (planning, briefs, reviews, retros) that lets the team move fast at high quality without dropping things.

Operate as Connective Tissue: Work shoulder to shoulder with Growth Marketing, Lifecycle, Dotcom, Creative, Product, Clinical, Data, and CX. You get net-recent work off the ground, not just inherited workstreams across the line. You hit your dates, and when something is at risk, you're the first to know and the first to re-plan.

Priorities shift, launches move, new categories appear, and you adapt fast without losing quality. You get real energy from building a team, coaching people through stretch work, and raising the bar on craft. Leading people is a core part of the job you want, not a tax on it.

You can tell an agency "not yet" and help them get to "yes." 10+ years in brand marketing at consumer or DTC brands,



with meaningful experience in product marketing or a role spanning both. ~ A track record of personally leading multi-million-dollar integrated campaigns across TV or online video, digital, audio, out-of-home, social and PR, as the accountable owner from brief to in-market.

Product marketing and GTM experience: positioning frameworks, launch plans, and partnering directly with Product and Engineering to ship. ~ Hands‑on experience with brand measurement: brand tracking, brand lift studies, and working with incrementality testing or media mix modelling. ~ Deep experience collaborating with cross-functional teams like Product/Eng, Lifecycle, Website, Growth Marketing. ~5+ years managing teams, including senior individual contributors or managers, with people you can point to who grew under your leadership. ~ Experience in healthcare, wellness, pharma, financial services or another highly regulated category, including close partnership with Compliance/Legal in finding ways forward. A point of view on how AI is changing brand & creative production, content and discovery (GEO).

Experience building a brand from challenger to category leader. Collaboration with in-house creative – delivering the strategy and briefs that generate career‑best work and breakthrough design & concepts from that group. You've met every key partner across Marketing, Data, Product, Clinical and Compliance, and they already know you as the person who gets them answers.

You're continuing momentum on our next flagship IMC, with a plan, timeline and measurement approach the founders have signed off on, empowering our creatives and agency partners to dream big, and deliver. Felix is closer to being the most‑known name in Canadian digital health, and we can show brand investment making performance marketing more efficient. Full medical, dental and vision benefits ~ Maternity / paternity policy ~4 weeks vacation (3 weeks anytime + 1 week during the holidays) ~ Remote first, work from anywhere in Canada - with optional office in downtown Toronto ~ Our commitment to an inclusive team culture means embracing diversity and offering equitable access to opportunities and resources for people who might otherwise be excluded.

During our recruitment process, we provide accommodations at any stage.

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📌 Materials Management Director Full-time (Winnipeg)
🏢 Felix
📍 Winnipeg